“I recommend Empower Kickboxing to anyone who wants to improve their school. It includes a modern martial arts curriculum, teaching instruction, business systems, website, social media promotions, and more. Everything you need to run a modern martial arts school in one complete program. It has improved my school tremendously.”
Owner,Victory Martial Arts Academy
“My students totally love the Empower Kickboxing Curriculum! I love it too! Your simplified business model is really working for me and I look forward to many more years of working with you!”
Do you think in the post COVID world, people are going to have the patience to spend 3 – 4 years to get competent at your martial arts style?
Pre-COVID, we were already in an “everything I want is just 1-click away” world.
This is a typically outdated and overly complicated presentation of an important skill. Most instructors who are still teaching this way are simply doing what they were taught. I am not trying to embarrass anyone. I did the same for decades.
But the truth is that these kinds of traditional skill presentations are full of smoke and mirrors and founded in folly.
1. It’s the black belt in a gi with stripes. 2. It’s the bowing in just to demo a skill that creates an “aura of authority.” 3. It’s the silly fake punch attack that a regular person would buy into, but we SHOULD know better.
That is all smoke and mirrors.
I don’t blame anyone. I’m just trying to open your eyes to see what is REALLY going on.
These skills were developed in a vacuum in a small village in an Asian country nearly 100 years ago. They did the best they could do at the time.
1. No collaboration with international experts. 2. No video to share and study. 3. Many skills are based on animal movements rather than real experience. Monkey kung fu?
It’s fine if this was a historical demo of, “How they used to do this in the 1930s in Japan…” But, it’s not. It’s presented as being valuable for self-defense in 2020. That puts us all in a sideshow.
I used to teach the same stuff, so I get it. I just want to help instructors move into the present and release the baggage of our collective traditional past.
This could be anyone teaching the same stuff, so I’m not faulting anyone. I’d like to help move us out of the mystery and mysticism that clouds our reality and perpetuates bad info.
Martial Arts Instructors Have Some Big Decisions to Make
In order to enhance martial arts student retention in the COVID-19 era, smart instructors realize that they have to provide INSTANT VALUE for their students.
Here’s an example:
Some of you may have heard of just in case learning vs just in time learning.
Typically, it’s applied to getting a university degree vs going into business right out of high school, which is what I did.
Just in Time Learning
Just in time learning is the specific-education that focuses on the topics one needs to learn related to a business or hobby.
For instance, marketing, management, and teaching skills are immediately applicable to launching your martial arts school.
You learn them just in time and apply them immediately.
Just in Case Learning
Just in case learning is like the padded academia that helps a student become a well-rounded, educated person.
This is a person who is prepared, just in case, someone asks about the evolution of Western European art.
Traditional martial arts are classic just in case learning. So much of an early student’s experience in class is spent learning all kinds of just in case skills.
They are taught traditional blocks that violates every rule of defense. The centerline is exposed. The chin is up. The hands are on the hip or stuck in a clunky position that is held in a pose to show good form.
The instructor explains that “You’d never really block like this but keep practicing and you’ll understand when you get to black belt.”
That is a disservice to the student.
Students DO NOT want stylized representations of self-defense and fighting. They want real skills they can use TODAY, not three years from now.
That is why I created Empower Kickboxing™ as an easy Student Centric Martial Arts Curriculum.
I took the most effective, applicable, and easy to learn skills from self-defense, martial arts, kickboxing, weapons, and grappling so that students get the INSTANT VALUE that is missing from traditional martial arts.