COVID-19: Facebook Is Giving Away $100M in Small Business Grants

by John Graden | Apr 21, 2020 | Offline Marketing & Sales

How to Apply for Facebook Small Business Grants Program

Businesses eligible for the Facebook business grant can apply in 3 steps:

Step 1: Businesses located in an active grant distribution metro can begin the grant application.
Step 2: Submit one of the official proof of business documents.
Step 3: Describe how your businesses will use the grant to help your community.
Who is eligible for the Facebook business grant program and free Facebook ad credits?

Facebook will accept up to 30,000 eligible small businesses in more than 30 countries to receive the grant. To be eligible to apply, a business must meet these requirements:

Be a for-profit company
Have between 2 and 50 employees
Have been in business for over a year
Have experienced challenges from COVID-19
Be in or near a location where Facebook operates

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Martial Arts Teachers’ Merges with GenerateMoreLeads.com to Provide World-Class Digital Marketing

by John Graden | Jan 17, 2020 | Offline Marketing & Sales

Tampa Bay, FL – The Martial Arts Teachers’ Association (MATA) has merged GenerateMoreLeads.com (GML) into its marketing services platform for martial arts schools and suppliers.

Since 2003, the Martial Arts Teachers’ Association (MATA) has been the leader in providing martial arts instructors with high-level resources to plan, market, and manage their schools.

MATA is now adding an extensive and professional digital marketing agency by merging GenerateMoreLeads.com (GML) into its service offerings.

Since 2010, GML has serviced mostly mainstream small and medium-sized businesses outside of the martial arts with comprehensive online marketing plans and campaigns.

While MATA and GML have not worked together in the past, they are both owned by MATA Executive Director John Graden. He says, “MATA has always provided the strategies, tools, and tactics for martial arts schools and gyms to market on- or off-line. Essentially, we’d teach school and gym owners how to market and sell their business, but they would then have to execute on the plan. That is both time-consuming and complex.”

That is the opposite of what GML does. According to Graden, “GML actually fulfills the marketing needs for small businesses. It builds business websites and crafts the SEO campaigns, Facebook ads, Google ads, content creation and directory listings for them. So we see this as a perfect fit at the perfect time because the economy is booming. Schools and gyms are clamoring to capitalize on the opportunities unique to online marketing without the headaches of doing it yourself.”

GML’s veteran team of dedicated digital marketing experts is now available to MATA members to provide high-level search engine optimization campaigns, social media ads and content, directory listings, customized PPC campaigns, and website design solutions.

#generatemoreleads

#martialartsteachers

#digitalmarketing

#martialartsmarketing

John Graden

MartialArtsTeachers.com

GenerateMoreLeads.com

(727)-279-0505

john@generatemoreleads.com

Jg@martialartsteachers.org

How to Target Market for New Students in 2019

by John Graden | Aug 19, 2019 | Offline Marketing & Sales

The Stairway to New Students

When you are marketing your martial arts school, it’s important to understand that each person who visits your website or watches your videos will have a different level of awareness relating to your school.

The best way to understand these different levels of awareness is to think of them as a stairway to new students.

Unaware
At the bottom, you have people who are unaware of you or the benefits of your school.

Need/Desire Aware
They realize that they need the benefits of your school, but they have taken no action.

Solution Aware
They understand their need/desire and are aware there are several ways for them to satisfy that need.

Your Solution Aware
They have seen or heard about your school and how it compares to your competitors.

Ready to Join
These people are aware of your school and ready to join if you have a good new student system.

When you think about marketing as this staircase, it helps you calibrate your marketing to what stage of the staircase the prospect is on. The goal of your marketing is to move people up the staircase and increase their level of awareness of your school.

Take them on a journey from being unaware or your school to recognizing their need/desire of a martial arts school, to realizing that there are many schools available. Then realizing that your school is the best choice and finally joining your school.

At each level of the stairway, match your messaging to speak to the people at that level and help them transition up to the next level.

One of the best ways to deliver your message at every level of this stairway to new students is to use video.