Your Student Loss Ratio
Your Martial Arts Student Loss Ratio
Now that the first quarter is in the books, let’s find out what percentage of your student body that you lost from January 1st to March 31st.
1. Start with the total number of active students as of January 1.
2. Add to that the total number of new students who have enrolled year-to-date.
3. Count the number of active students you currently have. An active student has attended class in the past two weeks.
Divide #3 above by the sum of #1 & #2. That is your retention rate as a percentage. For example, if you were to do this in April:
1. January 1 starts with 150 students
2. New students January 1 to March 30 = 40
3. 150 + 40 = 190 students (this is 100-percent retention and zero loss)
4. Current active count = 165 students
5. 165 ÷ 190 = .86 or 86-percent retention or a 14% loss rate.
The shorter the period of time, the higher the percentage. Don’t be fooled into thinking you have an 86-percent retention rate year round. Most schools end up with around 50 percent for the year. You, of course, want to push it as high as you can but it has to be more than 50 percent to grow.