Truth About the Martial Arts Business Podcast

Emergency Episode: The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.

Proud to host some of the greatest teachers and leaders in and outside the martial arts world.

The Martial Arts Teacher of Teachers John Graden is the host of The Truth About the Martial Arts Business and founder of NAPMA and the Martial Arts Teachers’ Association (MATA).

Featured Guests

Tony Robbins

Tony Robbins

Master Motivator

A black belt under the late Jhoon Rhee, Tony Robbins views martial arts as an excellent way to improve your life or a poor excuse not to.

Joe Lewis

Joe Lewis

Master Martial Artist

Dubbed the “Muhammad Ali” of sport karateJoe Lewis won more titles in his 17-year fighting career than any other tournament fighter. 

Brian Tracy

Brian Tracy

Master Teacher

Brian Tracy is a mentor of John Graden’s. Brian credits much of his self-discipline and drive to the principles he learned as a martial arts student and instructor.

Bernard Kerik

Bernard Kerik

Master Leadership

The police commissioner during the 9/11 attacks, Bernard Kerik began his taekwondo training at 14 and has traveled the world to improve his skills.

The Truth About the Martial Arts Business Podcast

Learn the hard truth about the martial arts business from the man who led the industry into the modern era.

Join the martial arts Teacher of Teachers, John Graden as he explores important and controversial questions about martial arts instructors, schools and the business.

In this hard hitting podcast, he pulls back the curtain to reveal The Truth About the Martial Arts Business.

John Graden challenges conventional tradition and the mindless acceptance of some of the outlandish theories associated with the martial arts.

John Graden

Widely credited with leading the martial arts school business into the modern age, John Graden was first called a visionary by MASuccess editor, John Corcoran. Also a world champion kickboxer, John was dubbed the martial arts Teacher of Teachers by Martial Arts World magazine.

John is also the author of many of the best selling books on martial arts business and personal development.

Now the Executive Director of the Martial Arts Teachers’ Association (MATA), John’s bold leadership has landed him on the Dr. Oz Show, the Wall Street Journal, the A&E Network and many more international media platforms along with many small podcasts that only his wife listened to.

A Tampa Bay, FL resident, John Graden is married with two children.

The Martial Arts Teachers Association (MATA)

MATA is a professional association for martial arts school owners and instructors. It offers the leading course on martial arts instructor certification (MATACertification) and rank advancement (MATARank).

Members have access to a massive library of professionally designed marketing materials in the Marketing Downloads section.

Other sections include:

  • Martial Arts Summer Camp
  • Martial Arts After School
  • Planning Your Martial Arts School
  • Staffing Your Martial Arts School
  • Financial Control 
  • Interviews & Courses
  • Facebook Marketing for Your Martial Arts School
  • Online Marketing for Your Martial Arts School
  • Pro-shop Sales for Your Martial Arts School
  • Curriculum Concepts Your Martial Arts School

New Episodes Weekly

Live Every Thursday @ 9am

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Grow Your Martial Arts School

Since 1993, MATA has been the must-have membership for martial arts school owners. Get all the tools, connections, and answers you need to succeed.

The Martial Arts “Teacher of Teachers”

“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts are operated worldwide.” — Martial Arts World magazine

WHO ARE MATA MEMBERS?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

I am continually looking for ways to improve my teaching knowledge and the MATA Instructor’s Certification is one of the finest and most updated courses an instructor can take.

I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

Sidney Burns, Blue Ridge Martial Arts Academy

LATEST NEWS AND TRENDS

The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.LISTEN AND SUBSCRIBE...

read more

The Coronavirus and Your Martial Arts Insurance

Understanding Your Insurance Coverage From Jennifer Urmston of Sports & Fitness Insurance Corporation “It is important to remember that viruses are excluded from standard Commercial General Liability insurance policies. This means that insurance companies will...

read more

The Rent Market for Martial Arts Schools

Interview with the Lease Coach Dale Willerton In case you don’t know my full history I worked for landlord’s managing and leasing commercial properties for many years only to realize it was Tenants that needed my help, not landlords.  In 1993 I quit landlords and...

read more

What Makes a Good Weapon?

Former police officer, sheriff, and prison guard Chris Sutton, the founder of Cobra-Defense explains the 3 Traits of an Effective Weapon. SelfDefenseBusiness.com

read more

The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.LISTEN AND SUBSCRIBE...

read more

The Coronavirus and Your Martial Arts Insurance

Understanding Your Insurance Coverage From Jennifer Urmston of Sports & Fitness Insurance Corporation “It is important to remember that viruses are excluded from standard Commercial General Liability insurance policies. This means that insurance companies will...

read more

How to Target Market for New Students in 2019

How to Target Market for New Students in 2019

The Stairway to New Students

When you are marketing your martial arts school, it’s important to understand that each person who visits your website or watches your videos will have a different level of awareness relating to your school.

The best way to understand these different levels of awareness is to think of them as a stairway to new students. 

Unaware
At the bottom, you have people who are unaware of you or the benefits of your school.

Need/Desire Aware
They realize that they need the benefits of your school, but they have taken no action.

Solution Aware
They understand their need/desire and are aware there are several ways for them to satisfy that need.

Your Solution Aware
They have seen or heard about your school and how it compares to your competitors.

Ready to Join
These people are aware of your school and ready to join if you have a good new student system.

When you think about marketing as this staircase, it helps you calibrate your marketing to what stage of the staircase the prospect is on. The goal of your marketing is to move people up the staircase and increase their level of awareness of your school.

Take them on a journey from being unaware or your school to recognizing their need/desire of a martial arts school, to realizing that there are many schools available. Then realizing that your school is the best choice and finally joining your school. 

At each level of the stairway, match your messaging to speak to the people at that level and help them transition up to the next level. 

One of the best ways to deliver your message at every level of this stairway to new students is to use video.

Father Sues Karate School

Father Sues Karate School

STATEN ISLAND, N.Y. – A father alleges his son’s leg was broken in a karate class in Feb. 2018 is suing the school.

A father sued the school and his son’s training partner, alleging they “negligently” caused his son’s injury.

The suit, filed in state Supreme Court, St. George, seeks unspecified monetary damages.

According to a civil complaint, the plaintiff, a resident listed as “K.B.,” was practicing with another student identified only as “D.D.”

The complaint contends the plaintiff asked the other boy to “stop using a karate move,” but D.D. failed to listen to or hear him.

As a result, D.D. fractured the plaintiff’s leg, even though it should have been apparent he was hurting his partner, said the complaint.

The complaint alleges loud music inside the school distracted the defendant, and instructors didn’t supervise the boys properly.

The suit names the corporate name of the school, as a defendant, along with the workout partner through his mother.

The plaintiff seeks unspecified monetary damages.

Related articles

Read What May and May NOT be Covered by Insurance.

Can Insurance Save You From This?

What Your Must Know About Insurance for a Martial Arts School

How to Reduce Damages in a Lawsuit Defense

The Easiest Way to Generate Media Coverage in 2019

The media is blitzed all day long with people seeking exposure on their platform. One method that will jump you to the top, or at least near it, is to get out in your community and help with a local fundraising effort.

Whether it’s a need of a member’s family or a local charity, your school can contribute funds or hands-on help.

Take photos, write a paragraph or two about the event and fundraising efforts and send it in to your local media list (You do have a list right?).

Send media releases via email to your list prior to the event. Follow up with a phone call. You may even offer to take video and images to send if the reporter can’t make it.

Most of the time, the media will publish the event information, photo, school name, and charity as a part of a local news snippet. These are often used as a way for the media to share a ‘feel-good’ story or fill a slow news day.

See also:

The New Rules for Pitching the Media

How to Become the Martial Arts Star in Your Town

How To Get Media Coverage

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