First Lesson: Traditional vs Empower Kickboxing

Traditional Karate First Lesson    

Empower Kickboxing First Lesson  

There is a massive disconnect between what students enroll into a martial arts school for and what they get.

Students enroll because they want to improve their fitness, confidence, and ability to defend themselves.

Students DO NOT enroll to learn KATA. Most have never heard of kata prior to enrolling. Why do you still teach it?

Here are two videos. In one, I’m teaching what I taught for two decades as part of a students’ first lesson. Front stance, downward block, lunge-punch. 

Video one takes 7-minutes to teach front stance, downward block, lunge-punch. 

Video two takes 6-minutes to teach fighting stance, downward block, cross, hook, and uppercut.

The differences could not be more clear. 

As you look at each one these points ask yourself, “Why?”

Video 1 Traditional Karate

Important Points

  1. Keep shoulders squared and expose your center-line to your opponent. Why?
  2. Keep shoulders back and upright for form. Why?
  3. Keep hands on hip. Why?
  4. Leave block out. Why?
  5. Aim to punch. Why?
  6. Leave punch out. Why?
  7. Keep chin up. Why?
  8. Cross your arms before you block. Why?
  9. Step forward and block. Why?
  10. The deeper the stance the better. Why?
  11. Block with power. Why?

Video 2 Empower Kickboxing

Important Points

  1. Turn your body to the side to protect your centerline. Why?
  2. Keep hands up to protect your face. Why?
  3. Snap punch back quickly. Why?
  4. Do not telegraph your punch. Why?
  5. Tuck chin down. Why?
  6. Raise shoulders to protect your chin. Why?
  7. Block quickly and recover. Why?
  8. Keep your legs under you. Why?
  9. Minimalize the block. Less is best for quick recovery. Why?

If you are honest with yourself, the Whys of the first video are MUCH harder to answer than the second video.

So here is my why. Why do you still teach the video one system? If you want to be a museum curator and preserve the traditional styles, I totally understand and appreciate you for doing that. 

However, if you want to teach your students an efficient skill set that matches what they are enrolling for, the second video clearly demonstrates how that would look. 

Empower Kickboxing is full white to black belt curriculum that is designed to be easier to teach and easier to learn.

 EmpowerKickboxing.com

 

How to Target Market for New Students in 2019

How to Target Market for New Students in 2019

The Stairway to New Students

When you are marketing your martial arts school, it’s important to understand that each person who visits your website or watches your videos will have a different level of awareness relating to your school.

The best way to understand these different levels of awareness is to think of them as a stairway to new students. 

Unaware
At the bottom, you have people who are unaware of you or the benefits of your school.

Need/Desire Aware
They realize that they need the benefits of your school, but they have taken no action.

Solution Aware
They understand their need/desire and are aware there are several ways for them to satisfy that need.

Your Solution Aware
They have seen or heard about your school and how it compares to your competitors.

Ready to Join
These people are aware of your school and ready to join if you have a good new student system.

When you think about marketing as this staircase, it helps you calibrate your marketing to what stage of the staircase the prospect is on. The goal of your marketing is to move people up the staircase and increase their level of awareness of your school.

Take them on a journey from being unaware or your school to recognizing their need/desire of a martial arts school, to realizing that there are many schools available. Then realizing that your school is the best choice and finally joining your school. 

At each level of the stairway, match your messaging to speak to the people at that level and help them transition up to the next level. 

One of the best ways to deliver your message at every level of this stairway to new students is to use video.

Father Sues Karate School

Father Sues Karate School

STATEN ISLAND, N.Y. – A father alleges his son’s leg was broken in a karate class in Feb. 2018 is suing the school.

A father sued the school and his son’s training partner, alleging they “negligently” caused his son’s injury.

The suit, filed in state Supreme Court, St. George, seeks unspecified monetary damages.

According to a civil complaint, the plaintiff, a resident listed as “K.B.,” was practicing with another student identified only as “D.D.”

The complaint contends the plaintiff asked the other boy to “stop using a karate move,” but D.D. failed to listen to or hear him.

As a result, D.D. fractured the plaintiff’s leg, even though it should have been apparent he was hurting his partner, said the complaint.

The complaint alleges loud music inside the school distracted the defendant, and instructors didn’t supervise the boys properly.

The suit names the corporate name of the school, as a defendant, along with the workout partner through his mother.

The plaintiff seeks unspecified monetary damages.

Related articles

Read What May and May NOT be Covered by Insurance.

Can Insurance Save You From This?

What Your Must Know About Insurance for a Martial Arts School

How to Reduce Damages in a Lawsuit Defense

The Easiest Way to Generate Media Coverage in 2019

The media is blitzed all day long with people seeking exposure on their platform. One method that will jump you to the top, or at least near it, is to get out in your community and help with a local fundraising effort.

Whether it’s a need of a member’s family or a local charity, your school can contribute funds or hands-on help.

Take photos, write a paragraph or two about the event and fundraising efforts and send it in to your local media list (You do have a list right?).

Send media releases via email to your list prior to the event. Follow up with a phone call. You may even offer to take video and images to send if the reporter can’t make it.

Most of the time, the media will publish the event information, photo, school name, and charity as a part of a local news snippet. These are often used as a way for the media to share a ‘feel-good’ story or fill a slow news day.

See also:

The New Rules for Pitching the Media

How to Become the Martial Arts Star in Your Town

How To Get Media Coverage

2018 Martial Arts Teacher of the Year

2018 Martial Arts Teacher of the Year

Former Concrete Company Manager Grateful for COBRA and MATA

It’s a classic American success story. Sidney Burns of Bedford, VA, has grown from a karate crazed 8-year old to a master instructor with a well-established school and a year-old COBRA-Defense location that has rocketed out of the starting box.

Like many martial arts professionals, Master Burns started out teaching in a YMCA until 2012 when he opened Blue Ridge Martial Arts in Bedford, VA.

Sidney says that the best thing about his business is that he feels as though he hasn’t worked a day at it.

When he compares his current position to his days as General Manager of a concrete company, he can’t help but smile. But, he knows he didn’t get to where he’s at alone. Standing right beside him in full support is his wife of 29-years, Lisa and chief instructor, Lorna Coyle.

martial arts instructor certification

Sidney Burns and Lorna Coyle

Master Burns joined MATA in 2016 and quickly completed the MATA Certification course along with his staff. He says, “MATA is a quality, professional organization. I wanted my instructors and myself to be certified by the best. It’s just easier to follow the MATA program than to jump around chasing fads.”

He also discovered COBRA through MATA and quickly saw an opportunity to lock in the territory. According to Burns, “As with most martial arts schools, we struggled to enroll adult students. COBRA is an awesome program that fills that gap.”

His focused efforts with his COBRA school are already paying high dividends with group and high-end private classes.

Many MATA member schools teach COBRA as part of their school’s programs, but Sidney chose to open a separate location for COBRA. He said, “COBRA is so attractive to adults, that we wanted to expand to a larger town to reach more people. COBRA was surprisingly easy to implement. It gives you all the tools and support from headquarters for us to make that transition.”

As he looks back to his humble beginnings at the Y, he has learned some important lessons. He says to, “Be careful who you listen to and surround yourself with high achievers. Helping others see their potential is a tremendous honor. There is no better profession than teaching martial arts and self-defense.”

Sidney and Lisa Burns have made it a point to be a positive source of support for the community as well. From working with a suicide prevention group to sitting on the board of Bedford Christian Services, they are committed to leveraging their unique skills and talents to help make Bedford, VA a better place for all. It seems to be paying off.

Congratulations to Master Sidney Burns and the entire Blue Ridge Martial Arts team.

Visit BlueRidgeMA.com