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Grow Your Martial Arts School

Since 1993, MATA has been the must-have membership for martial arts school owners. Get all the tools, connections, and answers you need to succeed.

The Martial Arts “Teacher of Teachers”

“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts are operated worldwide.” — Martial Arts World magazine

WHO ARE MATA MEMBERS?

Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.

Earn more income

Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.

Enroll more students

We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.

Become the "go to" school

Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.

Recent MATA Certification Graduates

The MATA Instructor Certification Program provides teachers an effective process
to create and maintain a productive classroom environment.

“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”

— Sidney Burns, Blue Ridge Martial Arts

I am continually looking for ways to improve my teaching knowledge and the MATA Instructor’s Certification is one of the finest and most updated courses an instructor can take.

I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.

Sidney Burns, Blue Ridge Martial Arts Academy

LATEST NEWS AND TRENDS

The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.LISTEN AND SUBSCRIBE...

read more

The Coronavirus and Your Martial Arts Insurance

Understanding Your Insurance Coverage From Jennifer Urmston of Sports & Fitness Insurance Corporation “It is important to remember that viruses are excluded from standard Commercial General Liability insurance policies. This means that insurance companies will...

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The Rent Market for Martial Arts Schools

Interview with the Lease Coach Dale Willerton In case you don’t know my full history I worked for landlord’s managing and leasing commercial properties for many years only to realize it was Tenants that needed my help, not landlords.  In 1993 I quit landlords and...

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What Makes a Good Weapon?

Former police officer, sheriff, and prison guard Chris Sutton, the founder of Cobra-Defense explains the 3 Traits of an Effective Weapon. SelfDefenseBusiness.com

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The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.LISTEN AND SUBSCRIBE...

read more

The Coronavirus and Your Martial Arts Insurance

Understanding Your Insurance Coverage From Jennifer Urmston of Sports & Fitness Insurance Corporation “It is important to remember that viruses are excluded from standard Commercial General Liability insurance policies. This means that insurance companies will...

read more

The Easiest Way to Generate Media Coverage in 2019

The media is blitzed all day long with people seeking exposure on their platform. One method that will jump you to the top, or at least near it, is to get out in your community and help with a local fundraising effort.

Whether it’s a need of a member’s family or a local charity, your school can contribute funds or hands-on help.

Take photos, write a paragraph or two about the event and fundraising efforts and send it in to your local media list (You do have a list right?).

Send media releases via email to your list prior to the event. Follow up with a phone call. You may even offer to take video and images to send if the reporter can’t make it.

Most of the time, the media will publish the event information, photo, school name, and charity as a part of a local news snippet. These are often used as a way for the media to share a ‘feel-good’ story or fill a slow news day.

See also:

The New Rules for Pitching the Media

How to Become the Martial Arts Star in Your Town

How To Get Media Coverage

Martial Arts Business Blog

Martial Arts Business Blog

Martial Arts School Business Blog

Martial Arts School Insurance

Get Your Insurance Reviewed

SFIC Insurance Review
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