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One of the biggest concern expressed by our clients is the unpredictable and ongoing need to redesign/update their website. This can involve major changes every couple of years and become quite costly. With a monthly website design package, you don’t need to worry about any unexpected problem that could suddenly happen and could generate a huge bill. If a technical problem due to the website we will fix it.
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How long will it take to build my website?
All pay per month websites will be ready for your review in 7-30 business days after you have provided the content.
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Each site comes with a 1 – 3-hour training course. Since we serve a large customer base, we have WordPress 101 videos that will teach you anything you need to know.
Tampa Bay, FL – The Martial Arts Teachers’ Association (MATA) has merged GenerateMoreLeads.com (GML) into its marketing services platform for martial arts schools and suppliers.
Since 2003, the Martial Arts Teachers’ Association (MATA) has been the leader in providing martial arts instructors with high-level resources to plan, market, and manage their schools.
MATA is now adding an extensive and professional digital marketing agency by merging GenerateMoreLeads.com (GML) into its service offerings.
Since 2010, GML has serviced mostly mainstream small and medium-sized businesses outside of the martial arts with comprehensive online marketing plans and campaigns.
While MATA and GML have not worked together in the past, they are both owned by MATA Executive Director John Graden. He says, “MATA has always provided the strategies, tools, and tactics for martial arts schools and gyms to market on- or off-line. Essentially, we’d teach school and gym owners how to market and sell their business, but they would then have to execute on the plan. That is both time-consuming and complex.”
That is the opposite of what GML does. According to Graden, “GML actually fulfills the marketing needs for small businesses. It builds business websites and crafts the SEO campaigns, Facebook ads, Google ads, content creation and directory listings for them. So we see this as a perfect fit at the perfect time because the economy is booming. Schools and gyms are clamoring to capitalize on the opportunities unique to online marketing without the headaches of doing it yourself.”
GML’s veteran team of dedicated digital marketing experts is now available to MATA members to provide high-level search engine optimization campaigns, social media ads and content, directory listings, customized PPC campaigns, and website design solutions.
“On his path of inspiration, motivation, and unparalleled success, John Graden has had a profound impact on the manner in which thousands of martial arts are operated worldwide.” — Martial Arts World magazine
WHO ARE MATA MEMBERS?
Black belts working hard to create a great living for their families so they can focus on their passion for changing lives through their schools.
Earn more income
Learn how to create the revenue that you deserve for your hard work and the life-long benefits you provide your students.
Enroll more students
We’ll show you the programs to offer to move a stranger to a student and a student to a black belt and staff instructors.
Become the "go to" school
Learn how to become the school people think of and talk about when “martial arts” are mentioned in your town or area.
Recent MATA Certification Graduates
The MATA Instructor Certification Program provides teachers an effective process to create and maintain a productive classroom environment.
“MATA is a professional and quality organization. I wanted my Instructors and myself to be certified by the best.”
— Sidney Burns, Blue Ridge Martial Arts
“I am continually looking for ways to improve my teaching knowledge and the MATA Instructor’s Certification is one of the finest and most updated courses an instructor can take.
I was impressed by the honesty of the content and detailed explanations of the various issues surrounding the teaching of Martial Arts these days.
With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.LISTEN AND SUBSCRIBE...
Understanding Your Insurance Coverage From Jennifer Urmston of Sports & Fitness Insurance Corporation “It is important to remember that viruses are excluded from standard Commercial General Liability insurance policies. This means that insurance companies will...
Interview with the Lease Coach Dale Willerton In case you don’t know my full history I worked for landlord’s managing and leasing commercial properties for many years only to realize it was Tenants that needed my help, not landlords. In 1993 I quit landlords and...
Former police officer, sheriff, and prison guard Chris Sutton, the founder of Cobra-Defense explains the 3 Traits of an Effective Weapon. SelfDefenseBusiness.com
With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.LISTEN AND SUBSCRIBE...
Understanding Your Insurance Coverage From Jennifer Urmston of Sports & Fitness Insurance Corporation “It is important to remember that viruses are excluded from standard Commercial General Liability insurance policies. This means that insurance companies will...
In most martial arts schools, there are predictable events that you can time your review requests with.
When a new student joins.
When a student advances in rank.
When a student or family member praises the school.
When a student wins a tournament.
When a student or family member describes defending him or herself.
During or after a special event.
Quick Capture
It’s a good idea to train your staff to “whip out their phones” when a student or family members praise the school.
For instance:
A student or parent says, “That was a great class.”
The staff member politely asks, would you mind telling our Facebook followers about it? It’ll just take a second.”
Staff member pulls out the phone and shoots a waist up clip. If the student flubs it, just say, “No problem. Ready for take 2?” Keep it light and fun.
It’s also okay to ask the student questions to answer. For instance, “What were you looking for in a martial arts school?” If you don’t like the answer, just ask for a “take 2” and coach on what you’d like to hear.
Here are some examples from our COBRA-Defense Conference in Miami in June.
While the event was happening, I was pulling instructors aside, placing them next to the COBRA banner and doing short interviews that I edited into bite-sized testimonials.
Audio is CRITICAL
Even the best testimonial is useless if you can’t hear what the person issaying. I attached a lavalier collar microphoneso that their voice would be captured above the event background noise.
Rather than stop there, I asked him, “What is the difference in value that parentssee in a COBRA-Defense class versus a martial arts class?” His answer was spot on. This is how you can lead a student down the path of saying what you want them to say in their own words. Stay curious.
Martin Lopez is another good example. He made his first statement and I followed up with questions to pull more out of him and he delivered.
Keep in mind, both Sidney and Martin are good speakers. It’s much harder to get through a bunch of “ums, ahs, and um…” zzzzzzzzz
Take 2
Most people will not get it right on the first try. Here is one example of many different people that simply needed a “take 2.” Ask them to hold up 2 fingers, so it’s easier for you to find the edit spot later. Sometimes, you go on to 3 fingers, but if you get that far, it may be time for a different question or excuse them from the process.
When people get stuck, ask this, “What would you tell your friends if they were considering joining our school?”
Post-Production
You may want to edit out some words or change the order of the comments using one of a ton of video editors. Kapwing.com is a treasure chest of great tools and information that covers all of your post-production tasks such as:
Caption the video. Most social media video is watched in mute, so make sure your message gets delivered by captioning the video.
Transcribe the video. Take the captions and turn them into a couple of paragraphs under the video. Lot’s of people, like me, will not take the time to watch a captioned video and would prefer to read it. However, because the speaker is on the video saying nice things about your school, it still has more impact than if it was just a written review.
Title the video with the student’s name and topic. Here I used a lower thirds from iMovie.
The best way to understand these different levels of awareness is to think of them as a stairway to new students.
Unaware At the bottom, you have people who are unaware of you or the benefits of your school.
Need/Desire Aware They realize that they need the benefits of your school, but they have taken no action.
Solution Aware They understand their need/desire and are aware there are several ways for them to satisfy that need.
Your Solution Aware They have seen or heard about your school and how it compares to your competitors.
Ready to Join These people are aware of your school and ready to join if you have a good new student system.
When you think about marketing as this staircase, it helps you calibrate your marketing to what stage of the staircase the prospect is on. The goal of your marketing is to move people up the staircase and increase their level of awareness of your school.
Take them on a journey from being unaware or your school to recognizing their need/desire of a martial arts school, to realizing that there are many schools available. Then realizing that your school is the best choice and finally joining your school.
At each level of the stairway, match your messaging to speak to the people at that level and help them transition up to the next level.
One of the best ways to deliver your message at every level of this stairway to new students is to use video.
