Martial Arts You Can Master Faster!

Martial Arts You Can Master Faster!

NOTE: If you’d like a free review of your website, just respond to this email asking for one. Be sure to include your website address and the best email to send the review to.

Last week, I talked about the three groups of prospects that are visiting your website. That really resonated with people because interest in our websites spiked.

In SEO language, these are micro-moments. Essentially, a micro-moment boils down to the reason a visitor is on your site.

He or she is:
1. Just starting to look for a school and doing research.
2. Ready to join a school but undecided which one.
3. Ready to join your school.

Your site should speak to each of these visitors in a language they are looking for.

One of the elements of our EmpowerKickboxing.com website that visitors liked was the tone of the site. It’s easy to understand and fun.

The line that got the most response was, Everyone from Bruce Lee to Mr. Miyagi said the secret to success is to “Focus on what works and discard the rest.” Who are we to argue with those guys?

That line communicates that we are fun and don’t take ourselves too seriously. We’re not intimidating.

Also, our PROPRIETARY slogan, “Martial Arts You Can Master Faster!™” tells visitors exactly what they want to see because most websites convey a message that is, “Martial Arts You Can’t Master for Decades.”

Even the old adage that, Martial Arts is a Way of Life can be a turn off to many people. Maybe I’m happy with my life and just want to learn martial arts. Maybe I’m a Christian and want my kids to be raised with that as their foundation, not obscure mystical Asian traditions.

Indoctrination into a “new life” is a huge red flag that seems more cultish than recreational.

Martial arts school websites seem to fall into three categories.
1. The wix.com type DIY site that looks like a wix.com DIY site.
2. The pre-designed site that looks more like a template than an organic representation of the people in the school. Prospects can see stock shots a mile away and it’s a turn-off. It reeks of commercialism/higher tuition.
3. The site that is a tributary history lesson on the style and the instructor. Boring.

The website that you want is one that visitors think, “Wow! This makes total sense! They’re talking to me!”

Where are you in the spectrum of your online presence?

  1. Do you have your Google My Business claimed and optimized?
  2. Do you have your YouTube channel optimized?
  3. Is your school in the all-important Google 3-pack on searches?
  4. Is your site due for an upgrade?

Remember, if you’d like a free review of your website, just respond to this email asking for one. Be sure to include your website address and the best email to send the review to.

How to Set Up Your Google My Business Page for Your Martial Arts School

How to Set Up Your Google My Business Page for Your Martial Arts School

google-my-business-for-martial-arts-schools

 

GoogleMyBusiness (GMB) is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your school name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

Your Google My Business and Facebook listings are the two most powerful influencers for search. We suggest that you focus just on these two platforms. 

We can set up and optimize your GMB page. Find out more.

Accurate Information

It’s important the information about your school that shows up when people search Google is as accurate, complete, and optimized as possible.

Create a Google My Business Listing

  • Step 1: Log into the Google Account you want to be associated with your school (or create a Google Account if you don’t already have one).
  • Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
  • Step 3: Enter your school name and all the information fields.

Verification

Choose the method you want to verify.

Optimizing Your Account

Once you have been verified, you can focus on optimization.

Add as much information and media as you can, including a business profile photo, the area you serve, your hours, the day and year you opened, and a public phone number and website URL.

Keep in mind that anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.

According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. 

Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. 

Cover photo

Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing. 

Videos

You can also add videos. Videos must be:

  • 30 seconds or shorter
  • 100 MB or smaller
  • 720p resolution or higher

Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.”

Google My Business Reviews

One of the best ways to encourage future customers to leave positive reviews is to respond to current ones. Not only does leaving an appreciative response show the original reviewer you’re thankful for their support. It also makes that positive review stand out on your listing and influences people to leave their own reviews.

People might be less inclined to leave a negative review since they see that you are highly responsive to them.

 

How to Create an Emotional Connection with Your Reviews

Find more Social Media resources here.

According to Nielsen’s Trust in Advertising Report, 88% of respondents said they trusted online reviews as much as they’d trust a personal recommendation.

reviews-ff-1

 

For the martial arts school owner, two things are clear.
1. You must have a review solicitation program in place.
2. It helps to have a way of sharing these reviews that goes beyond hoping someone will see them on Google or Facebook.

Here is a review video  that gives regular text reviews an emotional connection.

Here is a powerful tool to put your reviews on steroids.

Create a short video featuring some of your best testimonials and reviews, and post it to YouTube.

Both the title and description need to contain your company name, the word “reviews”, and even the city where your school is located.

When it’s all done, you should have something that looks like this. Review Video

How to Create a Review Video
1. Research your testimonials and reviews.
2. Copy 4 – 6 of the best testimonial texts to file
2. Create a 16:9 or 4:3 video slate with an attractive design, colors, and setting.
3. Create a video lower thirds for the slate.
4. Copy and format the testimonials onto the slate.
5. Save the slate files into a “Review Video” folder.
6. Open a video editor like iMovie or Camtasia.
7. Import the slates into the editing software.
8. Create special effects like zoom and pans.
9. Insert transitions between each slate.
10. Find copyright-free music.
11. Add copyright-free music underneath video.
12. Edit copyright-free music to fit the video.
13. Upload to your YouTube channel.
14. Send embed code to us and we’ll insert it in your Reviews page.

Or, have us do it for you.

http://martialartswebsites.com/add-ons/

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