3 Ways to Help Jumpstart Your Martial Arts School After COVID-19

Take this Time to Reflect, Review, and Retool Your School

COVID-19 shutdowns should end in May 2020. That is at the front of the slowest time of the year for martial arts schools. Here are three programs that can help you to get your school back on track fast.

The goal is always to “Turn a negative into a positive.” This shutdown gives you time to reflect, review, and retool your school. You must be PROACTIVE in creating new and exciting programs to motivate your students to come back.

After-School Program

According to CARE.com, the average family pays $238 a WEEK for after-school care. Again, that’s many times more than a standard evening students’ tuition. Next week’s podcast will be devoted to planning, launching, and profiting from a successful after-school program.

Many of your students are ALREADY in after-school programs. Why not pay you instead? It will help the family by combining two destinations, two activities and two bills into one.

MATAPodcast.com

COMING SOON: After-School Professional Certification Course

3 Reasons to Host a Summer Camp

After-School Downloads

After-School Compliance Quiz

How to Charge for Parents Night Out

Why is Crossfit Now Offerring After-School Programs?

$500k per Year Teaching One After-School Class a Day

Questions to Ask Before Buying into a Martial Arts After-School Program

5 Steps to 50 After-School and Summer Camp Students

Curriculum Upgrade

If you are planning on simply “returning to normal,” you are setting yourself up for a huge letdown. Students will NOT fill your school as fast as they emptied your school. You NEED something new and exciting to attract them back. Empower Kickboxing (EKB) is the ideal curriculum to create excitement about returning to your school. .

Here are some sample lesson plans. EKB classes are for ALL RANKS. The only separation is a kid’s class and an adult class. Otherwise, all ranks train in the same class together. This will dramatically reduce your workload and help students to lock in a weekly attendance schedule that will not change as they move up in rank.

EmpowerKickboxing.com

Click to see: How to Evaluate Your Curriculum

Summer Camp Insurance

Martial Arts Summer Camp Insurance

It’s very important if you’re holding a summer camp, to reach out to your agent and make sure that your current insurance policy will cover the summer camp.

Your martial arts insurance agent needs to know how many students are going to come and how many hours of the day they are going to stay there. 

If you are taking them off property, you need to tell your insurance company. Make sure your liability waiver states clearly that might be taken outside of the school walls.  

Make sure the parents are signing off that they know their child is going to be off premises. 

When you do have kids for summer camp, make sure to always have two adults in your group of kids. This is important for protecting yourself from sexual abuse or molestation claim.  

If kids are changing clothes, make sure kids of the same age are in the dressing room, changing clothes, versus, kids that are significantly older. 

Make sure that again you are aware of the need to protect the children and supervise the children at all times. 

Also, make sure you’ve done background checks on any extra instructors that are going to be helping you out in the summer.

It’s very easy to perform background checks online these days. Check every volunteer over age 18 that are working with your kids, and that they haven’t had any priors for abusing children. 

Keep a copy in your file that you did everything you could ahead of time to protect your students.

Many martial arts schools experience far more claims related to bodies of water than anything else. Most insurance policies do exclude communicable disease, so that’s something important to be made aware of in your waiver, that you’re telling the parents that the kids are going to be outside.  

Your liability is that you are prepared to administer first aid and that you are prepared to get that child safely the care that they need. 

Make sure your instructors have been trained in first aid and in CPR. Have an emergency plan if you’re taking kids off-site, how you are going to get them to the emergency room, if they fall and break something or if they get bitten by a snake, etc. 

Make sure whatever pool or a body of water you bring them to, has expert lifeguards there, and are trained to administer CPR. 

Summer camps can generate great revenue for your facility, expose new people to your facility, and get more students in the fall. Always be cautious and make sure you have spoken to your insurance carrier. 

Write down all the activities that they are going to do and disclose that to the insurance carrier and the parents.

If you’re going to make thirty or forty thousand dollars over the course of a summer camp and there is going to be an additional premium for two or three hundred dollars, it’s worth it to make sure you have coverage, for all these things that you want to do with kids that aren’t familiar with your normal business.  

Don’t take that liability on yourself. Communicate it to your insurance carrier and make sure they are covering you for those summer camps because they are an outstanding way to grow your business.

Summer camps are great for the kids, it’s great for the parents, it’s great for the business. Just do your homework ahead of time to know what you’re doing and communicate it to the parents and the insurance company.

Insurance for Your Summer Camp.

Insurance for Your Summer Camp

Summer time is coming and most martial arts schools do summer camps for roughly a four or six week period where the kids come to the school and do stuff throughout the day. It usually consists of a combination of their current students and a lot of students that don’t belong to the school’s current roster, in hopes that they’ll enroll after the experience.

However, as always there are liabilities involved.

It’s very important if you’re holding a summer camp, to reach out to your agent and make sure that your current insurance policy will cover the summer camp.

READ MORE: 3 Types of Liability Insurance

Your martial arts insurance agent needs to know how many students are going to come and how many hours of the day they are going to stay there. If you are taking them off property and going outside or going to a park or doing any kind of activity that’s away from your premises, not only do you need to tell your insurance company but that needs to be part of the liability waiver that your parent’s sign for those kids.

Make sure it’s very clear that they’re going to be outdoors, or they’re going to be at a park, etc. If you’re taking them somewhere and that that language is included in the waiver, make sure the parents are signing off that they know their child’s going to be off premises and doing other things.

Always be aware that you’re going to be having participants who are not your normal students, as these students are not as familiar with your marital arts teaching itself. Make sure that these new participants are very comfortable with the activities, before they do anything advanced.

When you do have kids there for summer camp, make sure to always have two adults in your group of kids. This is important for protecting yourself from a sexual abuse or molestation claim.

If kids are changing clothes, make sure kids of the same age are in the dressing room, changing clothes, versus, kids that are significantly older. Make sure that again you are aware of the need to protect the children and supervise the children at all times. Also make sure you’ve done background checks on any extra instructors that are going to be helping you out in the summer.

It’s very easy to perform background checks online these days. Check every volunteer over eighteen years old that are working with your kids, and that they haven’t had any priors for abusing children. Keep a copy in your file that you did everything you could ahead of time to protect your students.

Many martial arts schools experience far more claims related to bodies of water than anything else. Most insurance policies do exclude communicable disease, so that’s something important to be made aware of in your waiver, that you’re telling the parents that the kids are going to be outside.

Your liability is that you are prepared to administer first aid, and that you are prepared to get that child safely the care that they need.

Make sure your instructors have been trained in first aid and in CPR. Have an emergency plan if you’re taking kids off site, how you are going to get them to the emergency room, if they fall and break something or if they get bitten by a snake, etc. Make sure whatever pool or a body of water you bring them to, has expert lifeguards there, and are trained to administer CPR.

Summer camps can generate great revenue for your facility, expose new people to your facility, and get more students in the fall. It’s great, but always be cautious and make sure you have spoken to your insurance carrier. Write down all the activities that they are going to do and disclose that to the insurance carrier and the parents.

If you’re going to make thirty or forty thousand dollars over the course of a summer camp and there is going to be an additional premium for two or three hundred dollars, it’s worth it to make sure you have coverage, for all these things that you want to do with kids that aren’t familiar with your normal business.

Don’t take that liability on yourself. Communicate it to your insurance carrier and make sure they are covering you for those summer camps because they are an outstanding way to grow your business.

Summer camps are great for the kids, it’s great for the parents, it’s great for the business. Just do your homework ahead of time to know what you’re doing and communicate it to the parents and the insurance company.

Holiday Parties and Camps Insurance

With the holidays two different things come to mind for me, first of all you could have kids out of school coming in and spending time in your martial arts facility with some special holiday day camps or special programs. You want to make sure that you communicated to your insurance agent that you have a martial arts day camp or a week long camp going on while the kids are out of school and make sure that any new students are in your student count so that you’re covered.

Read more: New Year Insurance Checklist

Whenever you’re doing an event or any kind of special anything, it’s a good idea to give your agent a call just to make sure you’re covered. That’s unless you did it the previous year and it’s already included in there. It’s a great opportunity for you to get new members to your ongoing classes to advertise – ‘hey! The kids are out of school these two weeks, we’re offering these three or four day camps, let your kids come and spend the day with us and try out our programs or learn from other kids that are there.’ It’s a great opportunity for the school to make more revenue, but anytime you do something that’s special that’s with folks who are not your normal members, you want to make sure that you’ve communicated that to your insurance agent.

If you’re just going to have a Christmas party for your own members, this is not something that you need to worry about communicating to your agent, because those are your regular members coming in. If, however, you were planning to serve any kind of alcoholic beverages then you’d want to communicate with your agent and make sure you have coverage for host liquor on your policy.

As the weather starts to get bad in some parts of the country around winter time and you have snow and ice, you will want to make sure that’s been cleared off your sidewalks and out of your parking lot. Make the extra phone call to you landlord if necessary because you don’t want your members tripping and falling.

Most martial arts schools and studios are required to provide their landlord with a certificate of insurance, so that they’re responsible for their own members walking on those sidewalks. You may not be responsible for clearing the ice and snow yourself, which means it’s probably up to the landlord.

On a Commercial General Liability Policy tailored for your martial arts school or your martial arts studio, your coverage is much, much broader than what would be provided under Public Liability that your landlord may have for people coming and going from a facility. That’s just with the understanding that your landlord hasn’t required you, as part of signing the lease to provide proof of your insurance for him.

If you are new to the business and your landlord hasn’t required you to get the insurance, or you don’t have any insurance, the limit to that Public Liability Insurance is probably ‘slipping and falling on the premises’, ‘tripping over the door entry’, ‘a hole in the parking lot’, etc. It’s not going to have any coverage for you professionally as a martial artist in what you’re teaching your students.

It wouldn’t have any coverage for the personal injury that your students could claim, or any advertising injury that your students could claim, or any sexual abuse or molestation that your students can claim. It’s not a good idea at all to rely on the public liability insurance of a landlord.

Some General Liability policies will have host liquor included. This means you’re serving it at a party or someone’s bringing their own, but you’re not selling it. What you have to do is make sure your General Liability Policy includes host liquor. This is why it’s worth a phone call before the Christmas party to your insurance agent, if you haven’t already checked on that before, because it’s not a given that it will be on there.

Please check out our insurance page at http://www.sportsfitness.com/mata and visit Sports and Fitness Insurance Corporation.