Parents Night Out|Martial Arts Teachers' Association (MATA)

Why Promoting Parents Night Out on Social Media is a Bad Idea

by John Graden | May 23, 2019 | Offline Marketing & Sales

Promoting your Parents Night Out (PNO) online is an invitation to get a visit from the Department of Children and Families (DCF).

Charging for children to be at your school for the PNO is illegal in many states. That’s why we suggest that you charge for the food and drinks and make the event free. Give the kids a wristband that shows they paid.

PNOs should be only held in-house with your students and THEIR guests.

DCF trolls the web, especially Facebook, for these types of events. Limit your promotions to internal flyers and announcements plus emailing your current and past students.

How to Charge for Parents Night Out

by John Graden | May 23, 2019 | Offline Marketing & Sales

If you charge for kids to stay at your martial arts school for a Parents Night Out event, you may be in violation of your state code.

The issue is that you are charging to take care of the children. That makes you a daycare center (even though it’s at night, the law still applies).

The way to stay safe is to make the event free but charge for food and drink. Give the kids a wristband that shows they paid.

Jim King in Orlando charges $30 per child. He averages $2,200 and enrolls after-school students from the current student guest list.