The Coronavirus and Your Rent

Emergency Episode: The Coronavirus and Your Rent

With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.

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Proud to host some of the greatest teachers and leaders in and outside the martial arts world.

The Martial Arts Teacher of Teachers John Graden is the host of The Truth About the Martial Arts Business and founder of NAPMA and the Martial Arts Teachers’ Association (MATA).

Featured Guests

Tony Robbins

Tony Robbins

Master Motivator

A black belt under the late Jhoon Rhee, Tony Robbins views martial arts as an excellent way to improve your life or a poor excuse not to.

Joe Lewis

Joe Lewis

Master Martial Artist

Dubbed the “Muhammad Ali” of sport karateJoe Lewis won more titles in his 17-year fighting career than any other tournament fighter. 

Brian Tracy

Brian Tracy

Master Teacher

Brian Tracy is a mentor of John Graden’s. Brian credits much of his self-discipline and drive to the principles he learned as a martial arts student and instructor.

Bernard Kerik

Bernard Kerik

Master Leadership

The police commissioner during the 9/11 attacks, Bernard Kerik began his taekwondo training at 14 and has traveled the world to improve his skills.

The Truth About the Martial Arts Business Podcast

Learn the hard truth about the martial arts business from the man who led the industry into the modern era.

Join the martial arts Teacher of Teachers, John Graden as he explores important and controversial questions about martial arts instructors, schools and the business.

In this hard hitting podcast, he pulls back the curtain to reveal The Truth About the Martial Arts Business.

John Graden challenges conventional tradition and the mindless acceptance of some of the outlandish theories associated with the martial arts.

John Graden

Widely credited with leading the martial arts school business into the modern age, John Graden was first called a visionary by MASuccess editor, John Corcoran. Also a world champion kickboxer, John was dubbed the martial arts Teacher of Teachers by Martial Arts World magazine.

John is also the author of many of the best selling books on martial arts business and personal development.

Now the Executive Director of the Martial Arts Teachers’ Association (MATA), John’s bold leadership has landed him on the Dr. Oz Show, the Wall Street Journal, the A&E Network and many more international media platforms along with many small podcasts that only his wife listened to.

A Tampa Bay, FL resident, John Graden is married with two children.

The Martial Arts Teachers Association (MATA)

MATA is a professional association for martial arts school owners and instructors. It offers the leading course on martial arts instructor certification (MATACertification) and rank advancement (MATARank).

Members have access to a massive library of professionally designed marketing materials in the Marketing Downloads section.

Other sections include:

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  • Staffing Your Martial Arts School
  • Financial Control 
  • Interviews & Courses
  • Facebook Marketing for Your Martial Arts School
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  • Curriculum Concepts Your Martial Arts School

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Who’s Going to Build your Martial Arts School?

Who’s Going to Build your Martial Arts School? 

When you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then get a credit in free rent? That might mean less cash for start-up expenses but, as with everything in negotiations, it depends on your situation and on that of the landlord. 

Also, make sure the free-rent period starts as late as possible and lasts for a specific number of days after obtaining your construction permits. If your build-out gets held up for a month because of permit delays, you will essentially lose the value of that month. 

The great thing about a martial arts school is it requires little in the way of build-out. Unlike a restaurant or pub, you don’t have strict regulations for equipment and food storage. 

Schools usually require little more than a padded open space, an office, changing rooms, and mirrors. 

When entering into a negotiation, it’s important to have a sound understanding of how the law of supply-and-demand applies to your situation. 

This will be the most influential condition of most negotiations for a lease. If you are looking at a strip mall with a lot of vacancies, it’s clear the demand is not there, so these spaces will be less expensive and negotiations far more flexible than a busy, vibrant strip mall with only one vacancy. 

The opening number offered by the landlord is usually the base rent amount. Because base rent doesn’t include triple net expenses, it’s a lower number, but it’s not the real number you will pay each month. 

Usually, base rent does not include insurance, taxes, and common area maintenance (CAM). These additional charges are called triple net. The base rent plus triple net equals your gross rent. Your gross rent is the check you will write each month. 

Most leases, especially in larger plazas, are triple net. This means the tenants share in the expense of insurance, property taxes, and CAM. 

Many people confuse CAM with triple net. CAM is one third of the triple in triple net. It does not include the other two thirds, which are insurance and taxes. 

When you are projecting your gross-to-rent ratio, you must include the triple net into the equation. 

You don’t want to believe you are going to pay $3,000 per month rent, only to discover the bill is actually $3,500, because of $500 per month in insurance, taxes, and CAM. 

Length of your lease can get a little tricky. On one hand, you may want a long lease, so you can lock in a low rent and spread your start-up costs over a longer period of time. On the other hand, the longer the rent, the longer you are obligated to pay your landlord. 

Often the solution is to negotiate a shorter lease, but include an option of first refusal on the space when the lease expires. This means that if the lease runs its full course, you have the first right to either renew the space or abandon it. If it’s a really good space, you will want multiple options to renew. 

For instance, you may sign an initial lease of three years with three more options to renew at three years each. This way, if the school is doing well at this location, you know you will be there for at least the next 12 years. 

This works best if you combine the Option to Renew with a three percent cap on any rent increase. Your lease might specify that you have the right of first refusal, and that if you opt to renew, your rent will not increase any more than the Consumer Price Index (CPI) for the previous year. 

The CPI works well, because it’s universally accepted for determining rent increases and is published by the U.S. government annually, so it’s easy to access. 

This way, a landlord can’t pressure you to leave by saying, “You have the option of staying, but your rent will double.” The rent will not increase any more than the inflation index, which has been in the low double digits since the early 1980s. 

This is not always easy, but try to avoid putting a personal guarantee on the lease. If the school doesn’t work, you would be personally responsible for paying the school’s rent. 

In most cases, you would be on the hook until a new tenant took the space but, in a bad market, that could be years. Furthermore, if the new tenant has a lower rent than you paid, the landlord could come after you for the difference. Worse yet, if the new tenant fails, the landlord may be able to go back to you to start paying again! 

Try to limit any personal guarantee to the period of time that would cover the landlord for any out-of-pocket build-out expenses he or she incurred. This way, if the landlord pays $10,000 for your build-out, you will personally guarantee that amount, nothing more. 

If you can’t limit it to that amount, try to limit it to one year. Then say you will pay the rent in full for 30 days after you leave the space, to give the landlord time to find a new tenant. 

You do not want a kung fu school opening next to your karate school. Protect your market from competition with a clause that states the landlord will not rent to another martial arts school or a health club that offers martial arts classes. 

Try to get the restriction to apply to all of the landlord’s properties within a five-mile radius. If the landlord balks, you can concede to the restriction just for the plaza you are in. But always get something in return for any concession. 

Your Most Important Negotiation

Listen to audio recordings on how to Negotiate a Lease.

No single element has to be more right than your rent. Getting locked into an expensive lease straps a school’s cash flow every 30 days. 

Rent is presented either monthly or annually. In Florida, a 3,000-square-foot space at $10 per square foot annually may rent for $2,500 per month; 3,000 x $10 = $30,000 ÷ 12 months = $2,500.

A similar space in California may be presented at .83 per month per square foot.; .83 x 3,000 square foot = $2,499.99. As my dad always said, “It’s the same thing, only different.” 

First, an important note: You will never be paid more in your life than when you negotiate. For instance, you are buying a widget. Instead of paying the sticker price of $100, you say, “Will you take $80?” He says, “I’ll take $90.” In the few seconds it took to do this, you made $10. Let’s say it was a 15-second exchange; $10 for 15 seconds is the equivalent of $2,400 an hour. 

So let me repeat:

You will never be paid as much as when you negotiate a price down. 

How do you negotiate rent? After the initial walk-through, get an offer sheet from the landlord with his offer to you. Keep the entire negotiation process in writing. 

If, in phone conversation, you agree to a new point, confirm it in writing immediately to the landlord. It doesn’t exist if it’s not in writing. Don’t assume anything; get it in writing. 

The most important two words in business are “just ask”. You will never earn more money in a shorter period of time than when you just ask. 

In the leasing business, everything is negotiable, but only if you just ask. The answer is always no until you just ask. 

The Flinch

Learn to physically react to any price. It takes some acting and some practice, but it’s actually kind of fun and boy, does it pay well. 

Ask someone what the widget costs. Whatever they say, your response is, “What? You’re kidding me! That’s twice as much as I expected.” Often, that’s all it takes. 

The guy will drop his price or throw in something extra. At the worst, he knows you are “sensitive” to price. 

Warning: Tell your spouse what is going to happen. Once I flinched at a price, and my girlfriend at the time said, “I got so nervous when you did that. I could never do that.” I had to explain it was all an act. Practice your flinch. 

Walk-Away Power

This is the most important aspect of negotiation. You must convey to the salesperson that you are perfectly willing not to purchase, and you will walk out unless you get a good deal. 

Without this, any decent negotiator will hold his position, because it’s clear you are going to buy anyway. In the car business, if the frustrated buyer storms out of the sales office to get in his car and go home, the salesman will chase him down. 

I even had one salesman step between my car and me to keep me from opening the door. I had to either laugh or choke him out. 

Either way, the deal always gets better at that point. If they let you go, the deal was as good as it was going to get that day. 

Either way, never get emotionally attached to a potential purchase. Even if you do, don’t show it. 

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