10. Chris Sutton: Do Martial Arts Really Work for Self-Defense?

Do Martial Arts Really Works for Law Enforcement?

Do Martial Arts Really Work for Law Enforcement?

Learn why COBRA-Defense was created by Chris Sutton

How would your martial arts skills work for you as a maximum-security prison guard, street cop, or county sheriff?

Joe Lewis black belt Chris Sutton has trained in nearly a dozen different martial arts styles and he also held each one of those jobs. His first fight with an inmate was over a Reeses Cup™. Find out if his martial arts training helped or hindered him.

Also, learn how the Police Academy 10-week training program compared to his martial arts training.

Here are more show notes from this fascinating interview with Chris Sutton.

Websites:

SelfDefenseBusiness.com

MartialArtsTeachers.com

EmpowerKickboxing.com

JohnGraden.com

:38 Corrections officer

:40 Care, custody, and control of some of the worst criminals in the world

1:05 Law enforcement boot camp for felons

1:40 Maximum Security Prison Guard

1:43 Street cop

1: 50 Talking to crime victims

2:00 Capturing criminals

2:10 What they will kill you for

2:30 Did martial arts help or hinder your job?

2:40 Gets into a fight over Reeses Cup

3:10 Inmate gets knocked out

3:35 Chris went to 13 different public schools in Tampa Bay as a kid

3:48 Using martial arts against violent criminals

3:58 Feelings during a real fight

4:25 Cobra was developed to be market-friendly, easy to learn with maximum impact

4:40 What you learn in the Police Academy

4:44 Why does it take 4-5 years to earn a black belt yet Police Academy graduates go straight to the streets

4:50 What he created in COBRA

5:30 Why COBRA is designed for everyone to progress together

5:35 How he decides what to teach and include in the course

5:45 What is different about COBRA vs Krav Maga

6:52 If you need help today, who would you call to help market your self-defense program?

7:50 Companies that call COBRA for training

9:00 COBRA in contrast to what’s out there

9:15 Living a life of quiet desperation not making money

9:30 How would you teach a real estate safety seminar

9:40 How COBRA tests programs before releasing them to members

10:30 What support COBRA provides for instructors

11:00 What a new member gets when they join COBRA

11:30 Do you need a school to teach COBRA

12:00 How to create income 24 hours a day

12:10 What succeeds at COBRA and who tends to fail

13:30 The income potential for COBRA

14:00 The difference between selling yourself vs selling your program

15:10 Some COBRA success stories

16:00 The house that COBRA built

16:16 You don’t need to attend a COBRA certification seminar

17:15 The importance of following the COBRA system

Hosts & Guests

John Graden

Tony Robbins

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7. Chris Sutton: What Qualifies an Instructor to Teach Self-Defense?”

MATA Podcast Episode 7

Interview with Chris Sutton Part 1

Interview with Chris Sutton, founder of COBRA-Defense explains why it is critical to understand, on a deep level, what the source of any self-defense training is.

Episode 7: What Qualifies an Instructor to Teach Self-Defense

 Show Seven–Chris Sutton Interview 1

Heads up that my first question to Chris Sutton may seem rude, but it’s the question you have to ask of anyone professing to teach self-defense.

It’s also the question you have to ask yourself if you are promoting yourself as a self-defense instructor or expert.

Imagine if you are on national TV with millions of people watching. The reporter introduces you as a self-defense expert. He turns to you and asks, “Why should we listen to you?” What would you say? 

“Well, I’m a black belt in Karate.” How do you think that would fly? Not far I assure. I asked Chris Sutton because I knew, that without any warning, he would answer the question with the best possible answer.

Teach Like a Pro Tip from John Graden

The Principles of an Authoritative Instructor:
Over-Explaining

These lessons are straight from the MATA Certification Course at MATACertification.com

This lesson helps instructors retain student’s attention by not over-explaining.

Chris Sutton, COBRA-Defense Founder Interview 

Who he learned martial arts from on TV

Learn the difference between a real self-defense lesson and a martial arts self-defense lesson.

What is the best way to reduce the learning curve.

The time that police officer Sutton shot a guy in the head who then shot a child.

Why foul language, embarrassing students, and even hurting them is not necessary in a self-defense class.

How an “attention diversion drill” can make a parent cry watching his or her child.

How to give students instant value and reprogram their mind before they ever learn a physical move.

What is missing from martial arts that COBRA has?

How martial arts respond to the question, “Who are you training your students for?”

How to describe what you offer to prospects

The difference between military and law enforcement training

What is Killer School?

What three brothers have left footprints on Chris’s head?

Why would Royal Caribbean Cruise Lines need active shooter training?

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Hosts & Guests

John Graden

Tony Robbins

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How to Earn $9,500 for 10 Private Lessons with the COBRA Self-Defense Business System.

How to Earn $9,500 for 10 Private Lessons with the COBRA Self-Defense Business System.

Recently, I shared that the 2018 MATA Instructor of the Year, Sidney Burns, had a client pay him $25,000 for a year of weekly private COBRA-Defense lessons.

Below, you can read the post of another COBRA owner who had a man pay $9,500 for 10 hours of COBRA training for him and his wife. He is flying his daughters down to get the same training for the same price.

You may have noticed that I didn’t say that COBRA has the best headlock escape. Instructors do NOT join COBRA to learn self-defense. They join because only COBRA teaches how to make a serious income teaching self-defense and the market is hot for self-defense training.

COBRA is a self-defense business system. It’s not a style.

COBRA-Defense Mastermind World Conference

On June 7th and 8th, COBRA will be hosting its first COBRA-Defense Mastermind weekend in Miami. The workshops are all built around how to market self-defense not how to defend against a choke.

The bad news is that attendance is restricted to COBRA-Defense licensees. The good news is that you can join COBRA with a $400 discount if you are a MATA member and attend this ground-breaking event. I will be there.

Learn more about MATA and COBRA.

Learn More About the Conference

Post from COBRA Licensee Joe Robaina of COBRA-Defense Miami.

COBRA Elite Clients Shatters Logistic Boundaries:

Michael L flew down from Louisiana with his wife Catherine for 10hrs of COBRA Elite Client Training. He initially only enrolled himself but then asked if he should enroll his wife as well.

We invited her to participate in the first 45-minutes of training and together they could decide if it would be a good idea for her to get trained. No Hard Sell.

They gladly invested $9.5K for the training experience and are flying their college-bound daughters down for the same this summer.

What we’ve learned:

1) Your Elite Clients will travel and pay to avail themselves of the training IF you can communicate clearly you can solve their problem.

2) COBRA Elite Client Training is a practical and effective solution for non-locals or those who cannot commit to 20 hrs of a group academy.

That means you’re NOT bound by logistics.

3) Hard Selling Is NOT Part of the Process.

4) Elite Clients across the board are a treat to work with.

5) When you over-deliver on the promise of the training (we’ll show you.), they will tell others and help expand your Elite Client base.

 

The NFL of Self-Defense Business Organizations

The NFL of Self-Defense Business Organizations

The NFL of Self-Defense Business Organizations

In February of this year, the Alliance of American Football (AAF) debuted and then closed up shop last month. Why? The product was inferior to the NFL or College Football. My wife called the AAF flag football.

Most self-defense organizations are just like the AAF.  Typically, they just offer some kind of certification. They don’t teach you how to market self-defense to generate income.

That’s why I look at COBRA-Defense as the NFL of the self-defense business. COBRA provides licensees with all they need to market and teach 12 different seminars include:

  1. How to Market and Teach an Active Shooter Response Plan.
  2. How to Market and Teach Real Estate Agent Safety.
  3. How to Market and Teach Young Adults.
  4. How to Market and Teach a Bully Prevention Plan.
  5. How to Market to the Affluent (Annual $25k teaching one private a week).

There are plenty more but gives you an idea of the stellar support and training COBRA provides.

Google for self-defense, active shooter response plan, real estate agent self-defense and odds are, depending on where you live, that you will see COBRA in the search engine results.

COBRA is hosting its first 2 Day COBRA Mastermind Business Training in Miami Fl June 7th & 8th. This event is restricted to COBRA Licensees.

MATA members can join COBRA and get a $400 discount off the license. Find out more at SelfDefenseBusiness.com

 

2018 Martial Arts Teacher of the Year

2018 Martial Arts Teacher of the Year

Former Concrete Company Manager Grateful for COBRA and MATA

It’s a classic American success story. Sidney Burns of Bedford, VA, has grown from a karate crazed 8-year old to a master instructor with a well-established school and a year-old COBRA-Defense location that has rocketed out of the starting box.

Like many martial arts professionals, Master Burns started out teaching in a YMCA until 2012 when he opened Blue Ridge Martial Arts in Bedford, VA.

Sidney says that the best thing about his business is that he feels as though he hasn’t worked a day at it.

When he compares his current position to his days as General Manager of a concrete company, he can’t help but smile. But, he knows he didn’t get to where he’s at alone. Standing right beside him in full support is his wife of 29-years, Lisa and chief instructor, Lorna Coyle.

martial arts instructor certification

Sidney Burns and Lorna Coyle

Master Burns joined MATA in 2016 and quickly completed the MATA Certification course along with his staff. He says, “MATA is a quality, professional organization. I wanted my instructors and myself to be certified by the best. It’s just easier to follow the MATA program than to jump around chasing fads.”

He also discovered COBRA through MATA and quickly saw an opportunity to lock in the territory. According to Burns, “As with most martial arts schools, we struggled to enroll adult students. COBRA is an awesome program that fills that gap.”

His focused efforts with his COBRA school are already paying high dividends with group and high-end private classes.

Many MATA member schools teach COBRA as part of their school’s programs, but Sidney chose to open a separate location for COBRA. He said, “COBRA is so attractive to adults, that we wanted to expand to a larger town to reach more people. COBRA was surprisingly easy to implement. It gives you all the tools and support from headquarters for us to make that transition.”

As he looks back to his humble beginnings at the Y, he has learned some important lessons. He says to, “Be careful who you listen to and surround yourself with high achievers. Helping others see their potential is a tremendous honor. There is no better profession than teaching martial arts and self-defense.”

Sidney and Lisa Burns have made it a point to be a positive source of support for the community as well. From working with a suicide prevention group to sitting on the board of Bedford Christian Services, they are committed to leveraging their unique skills and talents to help make Bedford, VA a better place for all. It seems to be paying off.

Congratulations to Master Sidney Burns and the entire Blue Ridge Martial Arts team.

Visit BlueRidgeMA.com