10. Chris Sutton: Do Martial Arts Really Work for Self-Defense?

by John Graden | May 1, 2020 | Offline Marketing & Sales

Do Martial Arts Really Works for Law Enforcement?

Do Martial Arts Really Work for Law Enforcement?

Learn why COBRA-Defense was created by Chris Sutton

How would your martial arts skills work for you as a maximum-security prison guard, street cop, or county sheriff?

Joe Lewis black belt Chris Sutton has trained in nearly a dozen different martial arts styles and he also held each one of those jobs. His first fight with an inmate was over a Reeses Cup™. Find out if his martial arts training helped or hindered him.

Also, learn how the Police Academy 10-week training program compared to his martial arts training.

Here are more show notes from this fascinating interview with Chris Sutton.

Websites:

SelfDefenseBusiness.com

MartialArtsTeachers.com

EmpowerKickboxing.com

JohnGraden.com

:38 Corrections officer

:40 Care, custody, and control of some of the worst criminals in the world

1:05 Law enforcement boot camp for felons

1:40 Maximum Security Prison Guard

1:43 Street cop

1: 50 Talking to crime victims

2:00 Capturing criminals

2:10 What they will kill you for

2:30 Did martial arts help or hinder your job?

2:40 Gets into a fight over Reeses Cup

3:10 Inmate gets knocked out

3:35 Chris went to 13 different public schools in Tampa Bay as a kid

3:48 Using martial arts against violent criminals

3:58 Feelings during a real fight

4:25 Cobra was developed to be market-friendly, easy to learn with maximum impact

4:40 What you learn in the Police Academy

4:44 Why does it take 4-5 years to earn a black belt yet Police Academy graduates go straight to the streets

4:50 What he created in COBRA

5:30 Why COBRA is designed for everyone to progress together

5:35 How he decides what to teach and include in the course

5:45 What is different about COBRA vs Krav Maga

6:52 If you need help today, who would you call to help market your self-defense program?

7:50 Companies that call COBRA for training

9:00 COBRA in contrast to what’s out there

9:15 Living a life of quiet desperation not making money

9:30 How would you teach a real estate safety seminar

9:40 How COBRA tests programs before releasing them to members

10:30 What support COBRA provides for instructors

11:00 What a new member gets when they join COBRA

11:30 Do you need a school to teach COBRA

12:00 How to create income 24 hours a day

12:10 What succeeds at COBRA and who tends to fail

13:30 The income potential for COBRA

14:00 The difference between selling yourself vs selling your program

15:10 Some COBRA success stories

16:00 The house that COBRA built

16:16 You don’t need to attend a COBRA certification seminar

17:15 The importance of following the COBRA system

Hosts & Guests

John Graden

Tony Robbins

Resources

JohnGraden.com

MartialArtsTeachers.com

SelfDefenseBusiness.com

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7. Chris Sutton: What Qualifies an Instructor to Teach Self-Defense?”

by John Graden | Apr 7, 2020 | Offline Marketing & Sales

MATA Podcast Episode 7

Interview with Chris Sutton Part 1

Interview with Chris Sutton, founder of COBRA-Defense explains why it is critical to understand, on a deep level, what the source of any self-defense training is.

Episode 7: What Qualifies an Instructor to Teach Self-Defense

Listen Where You Get Your Podcasts

Show Seven–Chris Sutton Interview 1

Heads up that my first question to Chris Sutton may seem rude, but it’s the question you have to ask of anyone professing to teach self-defense.

It’s also the question you have to ask yourself if you are promoting yourself as a self-defense instructor or expert.

Imagine if you are on national TV with millions of people watching. The reporter introduces you as a self-defense expert. He turns to you and asks, “Why should we listen to you?” What would you say?

“Well, I’m a black belt in Karate.” How do you think that would fly? Not far I assure. I asked Chris Sutton because I knew, that without any warning, he would answer the question with the best possible answer.

Teach Like a Pro Tip from John Graden

The Principles of an Authoritative Instructor:
Over-Explaining

These lessons are straight from the MATA Certification Course at MATACertification.com

This lesson helps instructors retain student’s attention by not over-explaining.

Chris Sutton, COBRA-Defense Founder Interview

Who he learned martial arts from on TV

Learn the difference between a real self-defense lesson and a martial arts self-defense lesson.

What is the best way to reduce the learning curve.

The time that police officer Sutton shot a guy in the head who then shot a child.

Why foul language, embarrassing students, and even hurting them is not necessary in a self-defense class.

How an “attention diversion drill” can make a parent cry watching his or her child.

How to give students instant value and reprogram their mind before they ever learn a physical move.

What is missing from martial arts that COBRA has?

How martial arts respond to the question, “Who are you training your students for?”

How to describe what you offer to prospects

The difference between military and law enforcement training

What is Killer School?

What three brothers have left footprints on Chris’s head?

Why would Royal Caribbean Cruise Lines need active shooter training?

Sponsor

Hosts & Guests

John Graden

Tony Robbins

Resources

JohnGraden.com

MartialArtsTeachers.com

SelfDefenseBusiness.com

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How to Choose a Self-Defense System

by John Graden | Nov 7, 2017 | Instructor Certification and Training

How often have you heard comments like these? “I teach military based self-defense!” “I teach police based self-defense!” “I teach kung fu based self-defense!”

A ton, I’m sure.

How often have you ever heard a comment like this? “I will show you have to make a six-figure income from teaching self-defense.”

Never, I’m sure.

It’s not hard to find a good self-defense system. Any brown belt can teach how to get out of a headlock or a gun defense. It’s really difficult to find a good self-defense BUSINESS SYSTEM. There is a huge difference. Self-defense is much easier to teach than kata or a traditional system. But, can you make money at it?

Less than 1% of professional martial artists know how to generate six-figures annually from teaching self-defense. If you want to be part of that elite group, here are some good questions to ask any self-defense system you’re considering.

1. As the organization leader, do you make your money from teaching self-defense or do you make your money off of certifying guys like me to teach your system?

How much focus is there on making money vs technical skills?

2. What is your background as it relates to creating income as a self-defense instructor?

Not who you trained with. Income.
Not what system you teach. Income.

3. How many A-Z curriculum programs do you offer?

Active Shooter?
Teen Safety?
Real Estate Safety?
Anti-Bully?
Law Enforcement Self-Defense and Training?
Self-Defense for Kids?
Self-Defense for Adults?
Ten Week Academies?
How are these programs supported?

4. How are these programs supported?

Full curriculum manuals?
Videos of the program classes so I can model the program?
Program-specific marketing materials?

5. How will I market my self-defense programs?

Do you have marketing ads?
Do you have marketing videos?
Do you have scripts for presentations?
Do you have an upsell strategy?

6. What kind of support can I expect?

Do you provide Executive Coaching Videos?
Do you provide Facebook Live Coaching Videos?
Do you provide Phone call support?

7. Do you help me to elevate my business above the local competition?

Do you provide a stand-alone, branded website?
Do you have branded apparel, so I can look professional when I teach?
Do you have branded manuals and student handouts I can provide my students?

As far as I know, there is only one self-defense system that can answer each one of these important questions with a resounding, YES! COBRA-Defense is the Official Self-Defense Business System of the Martial Arts Teachers’ Association (MATA) for a very good reason. It is proven to work.