The NFL of Self-Defense Business Organizations
In February of this year, the Alliance of American Football (AAF) debuted and then closed up shop last month. Why? The product was inferior to the NFL or College Football. My wife called the AAF flag football.
Most self-defense organizations are just like the AAF. Typically, they just offer some kind of certification. They don’t teach you how to market self-defense to generate income.
That’s why I look at COBRA-Defense as the NFL of the self-defense business. COBRA provides licensees with all they need to market and teach 12 different seminars include:
- How to Market and Teach an Active Shooter Response Plan.
- How to Market and Teach Real Estate Agent Safety.
- How to Market and Teach Young Adults.
- How to Market and Teach a Bully Prevention Plan.
- How to Market to the Affluent (Annual $25k teaching one private a week).
There are plenty more but gives you an idea of the stellar support and training COBRA provides.
Google for self-defense, active shooter response plan, real estate agent self-defense and odds are, depending on where you live, that you will see COBRA in the search engine results.
COBRA is hosting its first 2 Day COBRA Mastermind Business Training in Miami Fl June 7th & 8th. This event is restricted to COBRA Licensees.
MATA members can join COBRA and get a $400 discount off the license. Find out more at SelfDefenseBusiness.com
I began teaching professionally in 1974 and for the next 30-years, like every other martial arts instructor, I advertised and believed I was teaching self-defense. That changed when, in 2006, I was watching my kids in a karate class at Chris Sutton’s school.
Though his assistants usually ran the class, one day Chris stepped in and taught a ten-minute anti-abduction segment. My jaw hit the floor. I turned to my wife and said, “I could not have taught 1-minute of that. That’s the best self-defense I’ve ever seen.” It still is. She was equally impressed. She enrolled in the COBRA-Defense Academy and is now an instructor with over 100 hours of training.
Chris modeled the COBRA-Defense system after his training in multiple police academies and training as a street cop, sheriff, and maximum security prison guard.
Your self-defense program needs to be based on a real field training designed to protect against violent criminals on a daily basis. There is a massive gap between self-defense and what is taught in martial arts schools.
Eight Signs That You Need to Reevaluate What You Teach and Call Self-Defense:
- If you rehearse fight scenes for demos.
- If you teach kids that they can defeat a grown man with the standard kick and punch format.
- If you do not have weapon disarms as part of your curriculum.
- If a technique requires the attacker to hold his punch in a paused manner in order to conduct the defense.
- If an escape requires multiple fine motor movements instead of gross motor movements.
- If you do not conduct scenario training such as ATM robberies or home invasions.
- If it does not include command presence and tactical communication.
- If you have never received training from a platform that is used in real life confrontation against violence and criminals as it’s defined purpose.