The Black Belt Management System-Preview
Audio Series: This is a proven step-by-step system for moving a stranger to prospect to student to black belt.
Audio Lesson One: Branding and Image Control
- How to Take Control of Your School's Image Online and Off-line
- How to Build Your School's Reputation
- Word of Mouth Marketing is More Powerful Than Ever Now with Social Media
- The Importance of Walking the Talk of the Black Belt
Audio Lesson Two: Attracting Students and Keeping Students
- Setting the Stage for Success.
- Modern online and offline marketing to attract students.
- How to measure the cost of getting a new student.
- Creating the right school atmosphere.
- How to Determine What a New Student Actually Costs You.
Audio Lesson Three: Trial Lesson Strategies
- Learn successful trial lesson strategies.
- How to create an emotional bond with parents and students in one class.
- How to smoothly transition from the trial class into the enrollment conference.
- How to focus a trial lesson on life skills.
- How to teach a high converting trial lesson.
Audio Lesson Four: Keeping Your Students Coming Back
- Why retention is more important than enrollments.
- How to measure your retention.
- How to create a more effective curriculum for your students.
- How to quickly improve retention.
- How to improve your retention.
- The importance of curriculum design on retention.
- The importance of instructor training on retention.
- How private lessons can be presented to help retention.
Audio Lesson Five: Renewals and Upgrades
- How to create desire in students to upgrade.
- The importance and process of prequalifying students for upgrades.
- Listen to an actual upgrade sales presentation.
- Breakdown the sales presentation.
- How to present the pricing.
- The importance of instructor training on retention.
- How private lessons can be presented to help retention.