Info for Martial Arts School Owners and Instructors

The Martial Arts Teachers’ Association (MATA) is a professional organization that helps martial arts school owners and instructors improve their teaching skills and grow their schools with proven marketing, management, and curriculum design.

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martial arts instructor association and curriculum

Martial Arts Instructors: How to Introduce a New Skill

Instructor Certification and Training, Teaching Skills

What Two Words the Japanese Say are Ruining American Culture?

Student Retention, Teaching Skills

Setting Expectations for Martial Arts Students Upfront

Offline Marketing & Sales

Does Teaching Martial Arts Like This Make Any Sense?

Instructor Certification and Training

HOW TO TEACH A MARTIAL ARTS CLASS THAT MAKES SENSE. Martial arts does not encourage free-thinking, but the pursuit of success requires it. Most...

Using Text to Increase Enrollments in Your Martial Arts School

Online Marketing & Sales, Text Marketing

Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.

Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their GenerateMoreStudents.com account that allows them to text up to 100 people a month for free.

Self-Defense Lessons from Will Smith’s Slap Heard ‘Round the World

Self Defense

From my upcoming book, Choose Your Battles Wisely Will Smith’s slap heard ‘round the world was a clear lesson in not choosing your battles wisely....

How To Pose For Martial Arts Images

Content Creation, Media Marketing, Sales & Marketing, Social Media Marketing

How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World Championships in 1987 as a coach and official. I had a...

Martial Arts Instructor Certification: How to Give Clear Instructions

Curriculum-Teaching-Tests, Instructor Certification and Training, Offline Marketing & Sales

From the MATA Professional Martial Arts Instructor Certification Course Module 1-Lesson 1: Four Keys to Giving Clear Directions 1. Specific....

First Lesson Video: Traditional Martial Arts vs Empower Kickboxing

Offline Marketing & Sales

Traditional Karate First Lesson [video_popup url="https://vimeo.com/699504781"...

Martial Arts Instructor Certification: How Students Learn

Instructor Certification and Training

The MATA Certification was authored by 18 different veteran black belts who are also experts in their respective fields such as law, psychology, pedagogy, movement science, motivation, and communication.