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Tony Robbins

Tony Robbins

Master Motivator

A black belt under the late Jhoon Rhee, Tony Robbins views martial arts as an excellent way to improve your life or a poor excuse not to.

Brian Tracy

Brian Tracy

Master Teacher

Brian Tracy is a mentor of John Graden’s. Brian credits much of his self-discipline and drive to the principles he learned as a martial arts student and instructor.

Bernard Kerik

Bernard Kerik

Master Leadership

The police commissioner during the 9/11 attacks, Bernard Kerik began his taekwondo training at 14 and has traveled the world to improve his skills.

19. Mark Moore–Show Notes (Click to see)

:30 Why Mark started martial arts

4:00 Why Mark left martial arts

5:25 What motivated him to return to the arts

5:50 How he organized his curriculum and rank process

8:00 School stats prior to COVID

8:15 Why curriculum has to be easy to learn post COVID

9:00 How he teaches only two classes a night with 50 kids in each.

10:00 How you can consistently engage a veteran black belt in the same class as a gold belt?

10:30 Traditional martial arts adds complexity

11:30 what has been limiting the martial arts in the USA for over 50 years

12:00 how advice from Leadership Expert John Maxwell helped Mark grow his school

12:45 Defining the Student Centric School vs Style Centric

13:50 Why schools would benefit from being future focused rather than focused on out-date training methods

14:20 What Mark advises school owners to do to recover from COVID-19 

15:00 How he grew his school to 450 students without a sales system or paid marketing

15:35 How he gives back to the community and leverages that for growth

17:50 How he kept his school growing during COVID-19

19:00 The single strategy that fuels his success

19:10 Why Mark changed the school name early in the pandemic

20:30 Operation Retention

20:50 How the John Maxwell program helped Mark as a leader

23:30 How he gives 45-minute school speeches for $1,000 each

25:00 Time Management process

27:40 Advice for those planning a school or trying to save their school post COVID-19

29:30 Self Defense for Employees

30:00 the Importance of a service first mindset

30:43 Why it’s hard to go back to traditional martial arts post COVID

Mark Moores’ Daily Dojo Planner

Mark Moore’s Facebook Page

self defense class pose

International Women's Self-Defense Instructor Day Registry

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Hosts & Guests

John Graden

Tony Robbins

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The Truth About the Martial Arts Business Podcast

Learn the hard truth about the martial arts business from the man who led the industry into the modern era.

Join the martial arts Teacher of Teachers, John Graden as he explores important and controversial questions about martial arts instructors, schools and the business.

In this hard hitting podcast, he pulls back the curtain to reveal The Truth About the Martial Arts Business.

John Graden challenges conventional tradition and the mindless acceptance of some of the outlandish theories associated with the martial arts.

John Graden

Widely credited with leading the martial arts school business into the modern age, John Graden was first called a visionary by MASuccess editor, John Corcoran. Also a world champion kickboxer, John was dubbed the martial arts Teacher of Teachers by Martial Arts World magazine.

John is also the author of many of the best selling books on martial arts business and personal development.

Now the Executive Director of the Martial Arts Teachers’ Association (MATA), John’s bold leadership has landed him on the Dr. Oz Show, the Wall Street Journal, the A&E Network and many more international media platforms along with many small podcasts that only his wife listened to.

A Tampa Bay, FL resident, John Graden is married with two children.

The Martial Arts Teachers Association (MATA)

MATA is a professional association for martial arts school owners and instructors. It offers the leading course on martial arts instructor certification (MATACertification) and rank advancement (MATARank).

Members have access to a massive library of professionally designed marketing materials in the Marketing Downloads section.

Other sections include:

  • Martial Arts Summer Camp
  • Martial Arts After School
  • Planning Your Martial Arts School
  • Staffing Your Martial Arts School
  • Financial Control 
  • Interviews & Courses
  • Facebook Marketing for Your Martial Arts School
  • Online Marketing for Your Martial Arts School
  • Pro-shop Sales for Your Martial Arts School
  • Curriculum Concepts Your Martial Arts School
john graden hosting podcast

Proud to host some of the greatest teachers and leaders in and outside the martial arts world.


John Graden


Pasco EDC

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