Twitter for Media Marketing

Twitter is communication at the speed of the Internet, 140 characters at a time. You can connect with like-minded people and share news about your school or event with students, prospect, and the media. 

Twitter can be used to connect with the media, in particular, your local media. Most of your local TV news programs, radio stations, and newspapers have joined the Twitter craze. They use Twitter to give news updates, weather forecasts, show reminders, and connect with residents. They also peruse Twitter for local stories of interest. You could be that local story of interest or the local expert they want to interview.

Here are the steps you can take to capture your local media’s attention on Twitter:

• Make sure to include your general location in your Twitter bio. Local media outlets will be more likely to follow local residents than nonlocal residents.

• Include your school or event information in your bio.

• ReTweet their Tweets as often as you deem worthy.

• Tweet about your school or events daily. It could be as easy as tweeting a “Self-Defense Tip of the Day.” Why? Because you never know when your local media may need to call on a local self-defense expert. By establishing yourself as an expert, they will know wher to turn when they need you.

• Stay on their radar by using the @reply button whenever appropriate. Talk to them. Let them know when you find a particular newscast or story interesting

• While Twitter can help you connect with the global community, it can also help you make connections with your local media and grow your fan base