The Martial Arts School Trial Lesson Process
Here is how SMS marketing can help you grow your school.
This is a good strategy for converting your trial lessons into students.
IMPORTANT: Respond to information calls immediately. There’s a good chance the prospect is doing some research and will call other schools as well. This will also help make sure that you have a lot of knowledge about the prospect and their needs.
Once they’ve enrolled into your trial program, send the parents a text like this about an hour before the first class.
“Hi, Lisa! It’s Sensei Grant from USA Karate. I just wanted to let you know that we’re looking forward to Joey’s trial lesson at 5. I’ve already told his class that they will have a new friend. We‘re looking forward to seeing him.”
The mention of friendship helps to alleviate concerns about taking the class. Now, parents and kids will be welcomed as friends rather than strangers or prospects.
Post a “Welcome, Joey” on a whiteboard that is by the front door so it’s the first thing they see when they arrive. This lets the parent know that, their child is welcome in the school and that you’ve been preparing for his first class.
After class, be sure to get a picture of the child with the instructor. Both should be smiling with thumbs up.
Also, get a shot of the entire class with Joey in it. Everyone should be smiling and energized.
Photo Tip: If you take the shot while the students are laughing it creates far more energy than just saying, “Say cheese!” So have a joke or quip ready.
NOTE: All trial students/parents should sign an injury waiver and a waiver that grants permission to use images.
Send the parents the shot with Joey and the instructor that same evening with a message, “Just a quick note to let you know that we really enjoyed having Joey in our class. We know he’s going to be a great fit for our program.”
Use the group shot in a text that you send an hour or so before the second trial class. This one reads something like this, “Hey, Lisa, big night tonight because Joey is going to take his white belt test at the end of class. That should be exciting. See you soon, big smiley face.”
Even if Joey enrolls after the first trial class, still send the follow-up group shot the day of his second class.
Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.
If you enroll him on that first night and then they don’t hear anything else from you, then it looks like all the excitement was fake just to get Joey to enroll.
If you have their permission, post the photos on social media and tag the parents.