Info for Martial Arts School Owners and Instructors

The Martial Arts Teachers’ Association (MATA) is a professional organization that helps martial arts school owners and instructors improve their teaching skills and grow their schools with proven marketing, management, and curriculum design.

Click JOIN MATA to learn more.

martial arts instructor association and curriculum

Martial Arts School Website Checklist


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Get Certified as a Martial Arts Instructor Online

MATA Martial Arts Instructor Certification Course

Module 21-The Proper Use of Student Instructors

by Scot Conway, Esquire

The $25,000 Volunteers

Excerpt from the Martial Arts Instructor Certification Course:

Using upper ranks to teach classes has been a long-standing martial arts tradition. But, is it legal?

A California instructor had his black belts teaching under-rank classes at his studio. In exchange, he no longer charged them tuition.

This continued until one fateful day when the owner and a black belt student had a disagreement.

The vindictive student contacted the California Labor Board and reported that his instructor had been employing assistants by requiring that they teach classes each week.

This can constitute an Employer – Worker relationship. The only thing missing was payment for the workers and the taxes the government would collect if they were being paid.

The State of California investigators concluded that the owner, over the years, had a total of 25 black belts teach classes.

They defined them as uncompensated employees, which is illegal under the laws of California, and fined the instructor $1,000 per incident.

The final bill: $25,000 for the volunteers.

Lesson: Know your state laws regarding utilizing assistant instructors.

Is your website generating the majority of your leads? Are you receiving at least 20 leads per month via your website? If not, your site is probably underperforming and costing you students and revenue, not to mention media leads. The web is the first place the media looks to for commentary on current stories so you want to put the best impression forward.

Here is a check to use for your schools’ site. If you are missing any of these key elements make it a goal to get them taken care of this month, even if that means outsourcing the job to our for a complete redesign, which can be done with 14-days in most cases.

Martial Arts Website Checklist

1. Register Domain Name

2. Sign up for hosting

3. Create keyword right articles and pages

4. Submit to Google

5. Submit to Yahoo

6. Submit to Dmoz

7. Update copyright

8. Update testimonials

9. Create YouTube channel

10. Create Facebook Fan Page for your school (separate from your personal account)

11. Create Twitter account for your school (separate from your personal account)

12. Set up Google alert for your name, your school’s name, and your competitors’ names.

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