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John Graden

John Graden

Executive Director

John Graden led the martial arts into the modern era by creating the first professional association, trade journal & instructors certification program.

We’d like you to train our 4,200 employees. How much will that cost?

by | Jan 11, 2018

How would you respond to that inquiry? Chris Sutton of COBRA-Defense responded with a proposal and got a signed contract from a Fortune 100 company yesterday. I don’t know the figures, but you can imagine that it’s probably a bit more than starting a new Little Dragons class.

How does COBRA get these kinds of deals? Because COBRA is in the BUSINESS of self-defense.

Imagine that you are the HR person for a major corporation looking for active shooter and workplace violence training. Do a search for self-defense. Here is what you will probably find.

  1. A martial arts school that includes self-defense as a benefit. This is usually not enough. If tae kwon do is the focus and self-defense is just another benefit, that doesn’t build confidence.
  2. A guy in a tank top with tattoos on his muscular arms growling at the camera. That is more gangsta than corporate.
  3. A website full of dragons and hieroglyphic logos. I doubt they are looking for Dungeons and Dragons.
  4. A professional website with a corporate look and appeal. That is the COBRA site that each COBRA licensee gets as part of the membership. Here’s an example:

If you would like for self-defense to be a revenue generator rather than a theoretical benefit, COBRA is the way to go. MATA members get a $400 discount on the license. Find out more here.


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