There are three groups of shoppers who will frequent your Pro Shop – students, family members and the general public. The ideal location for your Pro Shop is in the entrance area of your school.
You want every student and parent to pass by or through the Pro Shop area every time they come to your school. Also, keep in mind that a well stocked Pro Shop will also attract students from other area schools if their schools do not have a Pro Shop or if those schools fail to maintain enough mer- chandise in stock.
When locating your Pro Shop in the entrance area be sure that there is a free flow of traffic. If there is congestion in the area shoppers might not wait or they may feel rushed when shopping. A highly congested area will also make viewing items in your showcase difficult.