The busiest area of most websites is the sites blog. The blog page is where you post short keyword rich articles, images, and video to share with the world.
A blog is a great platform for you to market without marketing. Blogging is like writing your own op-ed piece*. You can educate and pontificate. Blogging consistently will position you as an ex- pert in your area of practice. You will be amazed at the connections your blog can create for you.
Always write keyword-optimized blog posts and think about the type of client the blog should appeal to. What group do you want to contact you as a result of this blog?
Businesses are increasingly aware of the value of blogs. Accord- ing to a hubspot study, 81% of businesses rated their company blogs as “useful,”“important,” or “critical.” An impressive 25% rated their company blogs as “critical” to their business.
Blogging is one of the easiest ways to improve your Google page rank and demonstrate your expertise. The most popular blog solution is WordPress. WordPress is a content management system (CMS) that you use to write your blog. Your blog is simply a group of informational articles and/or opinion pieces you write and post for the world to see.
It’s simple to have a blog built into your website, and it is easy to either maintain it yourself or have your staff craft updates that will keep your customers informed and get your blog noticed.
*From Wikipedia: An op-ed, abbreviated from opposite the editorial page (though often mistaken for opinion-editorial), is a newspaper article that express- es the opinions of a named writer who is usually unaffiliated with the newspaper’s editorial board. These are different from editorials, which are usually unsigned and written by editorial board members.
You can write a blog entry and publish it instantly. This allows you to comment and respond in real time to current events.
It helps to create a blog schedule that you can stick to. One post of under 700 words per week is usually a manageable pace.
Blogs are also powerful Google juice for website SEO (search
engine optimization). A blog also personalizes your web site and practice and gives you an authoritative voice .