Ask 100 people who are interested in joining a martial arts school this question.
"Would you prefer a martial arts curriculum that is more complex and difficult or would you prefer a curriculum that is easy to learn?"
How do you think our instant gratification population would respond?
Yes. I love complexity. Or, No. I love simplicity.
This question is more important than ever because the pandemic has taught us that our world can change overnight. People do not have the patience for complex kata and skills that are only remotely related to self-defense.
We all live in an instant gratification world where almost anything we want is a click away. More than ever before, people want it now. They don't like to wait. Especially since we've all seen how fast our world can be turned upside down.
Post-COVID, schools that are deep into the complexity of traditional martial arts will be less attractive than schools where the program is easier to learn.
Do you think people are attracted to an elaborate martial arts curriculum centered around kata, blocks, and stances to remember?
Have you ever had a person join your school because they wanted to learn kata? I've had a potential student say that he will not join because he thought kata was ridiculous looking.
Which one of these two statements do you think people will find more attractive?
1. Empower Kickboxing is a martial art that you can master faster!
2. Traditional Martial Arts will take you years to fully understand and decades to master.
Alamo Ranch Martial Arts
San Antonio, TX
"I am an old school "tae kwon do" instructor. Everything Mr. Graden described about the complexity of multiple classes learning different kata's was true. I struggled for years trying to come up with a solution.
I tried a rotating curriculum with kata's, students would fall behind, and the truth is kata's did not help with real world self-defense. My students would get in a traditional stance or point fighting stance to defend themselves.
I knew deep down I wasn't providing what I promised. I decided to switch over when COVID hit.. Teaching the basic skills in Empower Kickboxing helped me retain students over COVID and teach online.
I didn't lose one student because of the transition. They all loved the new curriculum.
Plus, I didn't need as much space since Kata's required space. I cut my teaching hours in half since classes were all combined.
Even though the school took a hit in student count with COVID we are climbing back up pretty quickly. By the end we should be back to our normal student count.
Not to mention I no longer have to do all the introductory lessons which makes the sales process less reliant on me.
His methodology has allowed me to create a unique brand to separate against other schools. Most of my competitors are all traditional schools and we have positioned our brand against what everyone else is doing. Differentiation."