Communication doesn’t occur unless there is an opportunity for it to occur. If you want to maintain a good working relationship with the parents of your students, it is beneficial to create opportunities for communication with them. There are various methods which can be used in doing so.

As discussed previously in this chapter, regularly scheduled meetings may be appropriate and desired by some parents. Other parents may not feel the need, nor have the time for these meetings. You can, however, initiate conversations with them when they drop their kids off, or pick them up from training. Be sensitive to their availability. If they have a few minutes, a pleasant greeting can open a conversation and allow them to express their thoughts, or to ask questions about their child’s training.

Solicit feedback in the form of surveys. Although having these on hand at the school will get some results, mailings with self-addressed, stamped envelopes will allow the parents who only see your parking lot to participate.

Phone calls to parents whom you rarely see can open the door to increased communication. Unexpected phone calls, however, can be a little annoying or anxiety-provoking at times. If you talk with them about the fact that you like to receive feedback from parents, you can suggest occasional meetings or phone calls and gauge their response.

If you do have this type of contact, calendars, tickler files, or databases can be helpful in remembering when to make your next contact. Also, making a few notes when you do talk can provide consistency for subsequent contacts, as well as add to the value and importance of these conversations.

Newsletters can be used to acquaint parents with you, as well as other personnel at your school. Include articles that invite parents to contact you with comments or questions. Newsletters can also alert parents to any group activities, or an open house which you may be sponsoring. Such gatherings may become the forum for increased communication, and enhance the personal, friendly atmosphere of your school. Allow parents to volunteer to help at such functions if appropriate opportunities exist. This type of atmosphere does not detract from your professional reputation, and can be a point of added value for many students and parents.

It is also essential that your school is an inviting place for parents to stay during classes. Adequate seating which allows parents to watch the classes and have conversations with each other is essential. When they do come in, make them feel welcome. The message to them is that you appreciate them being there, and you want to make this a pleasant experience when they do come to your school.

Creating opportunities for communication might require some additional effort and creativity on your part. It does, however, send an important message to parents. It tells them that what they think about and expect in their child’s training is important to you.