Which is More Important?

I was on a consulting gig yesterday with a fast rising nutritional company. I was meeting with the 24 year old video producer. He said two things that I found interesting and worth sharing with you.

1. When he goes to Walmart, his eyes are on his phone. “They are wasting money with their Jurassic Park displays. That should be popping up on my phone or I’ll miss ‘em.”

2. A video should not last longer than a red light. Why? Because that’s when he watches videos. He hits play until he hears a honk behind him.

Wow.

To me, this supports the evidence that young, hungry, web-raised school owners are running circles around some veterans simply because they “get” that their martial arts website design is MORE IMPORTANT than their school design for attracting and enrolling students. 

Your grand master titles and belt ranks mean nothing to a student body with an average age of 10. Your school and style history mean nothing and your championships mean nothing.

Yet, most martial arts school websites are full of information that means nothing to anyone but the school owner. The best martial arts websites keep the spotlight on the benefits the school offers and testimonials from happy families.

Here is a short video, though it’s longer than a red light, explaining why your website is more important than your storefront for attracting new students.