Welcome to the Martial Arts Teachers' Association

Learn the System for Success

martial arts marketing
Martial Arts insurance
martial arts business

Since its founding in 2003, the Martial Arts Teachers' Association (MATA) has been the pioneering leader for current and future martial arts school owners by providing the latest in martial arts social media marketing, management, instructor certification, drills, professionally designed marketing downloads and consulting.

martial arts certification

MATA is launching a series of professional martial arts instructor certification courses. Click the image to our new YOUR COURSES page where you can enroll to take the first module of the MATA Instructor Certification Course.

Martial Arts Billing
self defense business



Start Learning for Free

What's in MATA?

  • Youtube Marketing Courses

    The is no better way to showcase the excitement of your martial art than to capture and distribute it on Youtube.com. Even with HD cameras in our pocket, most school owners are lost on how to do this. That’s why we have courses specific to how to shoot, upload, and optimize videos on Youtube for maximum traffic to your school.

    Much of this is done for you in our coaching program.

  • Facebook Marketing Courses

    Facebook is a game changer, but it’s also highly complex. That’s why we offer a wide range of courses on how to use Facebook to help build value for your school in the eyes of the thousands of prospects who are on Facebook everyday. Our courses range from using Facebook for events, news posts promotions, to paid advertising.

    Much of this is done for you in our coaching program.

  • Linkedin Marketing Courses

    Linkedin is not a place where you will market for moms and families. It is a place to find principals of local schools, owners of businesses that you can work with, and other leaders of your community. For instance, you can look for owners of home security companies to sponsor and promote your self-defense seminars.

    Much of this is done for you in our coaching program.

  • Systems to Enroll Students

    Website Design and Optimization. A professional, mobile-ready, conversion-focused website is essential when potential students compare you against your competition.


  • Systems for Enrolling More Students

    Attracting a potential student is only as good if you can move that person through a proven system to provide the best possible odds of enrolling.

  • Reporting to Monitor Your Marketing

    What gets measured gets done. Our automated reporting  will track your online marketing so you always know where to invest your efforts.

  • Marketing and Management Education

    We constantly create new content including videos, audios, interviews, and marketing materials to cover all aspects of your school.

  • Prospect Intake System Training

    Learn how to build value for your school in a short conversation that will help to move callers from strangers to students consistently.

  • Curriculum Review and Design

    No matter how good a restaurant markets, if the food is bad, the business is doomed. Too many schools are serving up lousy dishes and then wondering why they can’t keep or enroll students. Learn how to create and teach a curriculum that will keep students coming back for more.

Membership Options

MATA-Pro Membership


Start your 30-day trial and get full access with the acclaimed MATA-Pro membership. Updated throughout each month, MATA is the "go to" website for smart and experienced martial arts school owners seeking answers, information, and inspiration fast. Continue for just $37 per month. Cancel anytime.

FREE 3-day Trial



Start with a Coaching Session with Mr. Graden and get 24/7 access to professionally designed downloads, social marketing courses, scripts, curriculum, event promotion, staff training, internal events, financial control systems, management, systems creation and much more.

Save $145!

MATA-Pro +


Start with a Coaching Session with Mr. Graden and get a great looking, on-site optimized website for your school. We'll create a branded site that will convert visitors to students. We will also send you monthly reports to help you grow your reviews, citations, and your business listings.

MATA-Pro + Website and Reporting



Here is your chance to grow your school fast with the help of one of the most knowledgeable, experienced, and respected authorities in the history of the martial arts business, John Graden.  NOTE: Availability is limited.

Coaching + MATA-Pro