Are you planning a school and looking for some help?Do you already have a school that you would like to see grow?Do you want your income to match your level of dedication?If you answered, 'YES' scroll down to see how MATA can help you succeed.


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Martial Arts Marketing

martial arts marketing
Tony Robbins

I was honored to speak at John Graden's final NAPMA Convention and appear on his TV show. He is a leader and a pioneer in the martial arts.

Tony Robbins, Tony Robbins International
Brian Tracy

John Graden is one of the ground breaking martial arts leaders in the country. He is a leader and inspiration for martial arts instructors and students worldwide.

Brian Tracy, Brian Tracy International
Frank Shamrock

"When I needed help with my school, John Graden is the guy I flew in to help me and my team."

Frank Shamrock, Frank Shamrock Foundation

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What You Will Get as a MATA Member

You'll Also Get These Great Benefits

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Access to MATA Instructor Certification Program +

The MATA Instructor Certification Program is the industry standard for instructor education. As a MATA-Pro member, you'll get full access to the Modules, Lessons, and Courses.

Up to 25 downloads per day +

MATA has a huge and growing library of professionally designed marketing and management files plus audio seminars.

Email Consulting with John Graden +

John Graden’s Career Timeline

2017 – Stop Any Bullying: A Family Plan For Prevention and Taking Action

2016 – Author, The Martial Arts Teachers’ Certification Manual

2015 – Author, Who Killed Walt Bone?

2014 – Founder, Empower Kickboxing

2012 – Founder, Empower Boxing

2011 – Author, The Art of Marketing Without Marketing

2008 – Author, The Impostor Syndrome

2004 – Founder, Martial Arts Teachers’ Association

2003 – Author, The Truth About the Martial Arts Business

1998 – Author, How to Open and Operate a Successful Martial Arts School

1996 – Founder, The American Council on Martial Arts (ACMA)

1995 – Founder – Martial Arts Professional Magazine

1993 – Founder – National Association of Professional Martial Artists

1987 – Host and Producer of the USA Karate TV show in Tampa Bay, FL

1986 – Opened USA Karate 1985 – Fighter, Coach, and Official for many World Champion WAKO USA Teams

Student Sales Funnel System +

The Student Sales Funnel System is a touch point by touch point system that takes a stranger from student to black belt.

Updated Black Belt Management manual +

Black Belt Management is the book that started it all. The new edition is updated and better than ever.

Martial Arts Media Marketing Course +

Getting a steady stream of media appearances is the most powerful marketing strategy. We'll show you how to become the martial arts star in your area.

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Full access to + is a massive resource of everything you need with video training, audio seminars, marketing, staffing, teaching, and planning your martial arts school.

Monthly Auto-Subscription Courses +

Once you join, you can optin to received courses delivered to your email inbox. This way MATA comes to you.

Social Media Marketing Courses +

As powerful as social media is for marketing, it's even more complex. MATA makes it easy for you with Social Media Marketing Courses.

100+ Facebook Memes +

Look professional and profound on Facebook with our Facebook memes.

MATA Life Skills Curriculum +

Our 24-module MATA Life Skills program includes a focus word or phrase and then lesson-by-lesson stories, lessons, and drills related to the life skill.

Martial Arts System Builders Course +

Your mission as a martial arts school owner is to create a business that runs on systems, not people. We show you how in this course.

Our Partners

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martial arts school insurance
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martial arts tuition

MATA Members Save Big Time at Office Depot

Text matacard to 555888 to get the MATA-Office Depot Purchasing Card on your phone.

Get Your MATA-Office Depot Purchasing Card

 Program Benefits:

  • Office Depot and OfficeMax savings in-store and online powered by a nationwide buying group.
  • An aggressive pricing program, so you'll see the savings every time you buy.
  • Dedicated customer support through on-demand experts and the Mobile Member Connection, to answer questions and connect you to resources.
  • Access to the new suite of digital services from Office Depot and OfficeMax including Tech-Zone and BizBox.

Frequently Asked Questions

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Which methods of payment do you accept? +

We take our membership fee through credit card or PayPal. So, if you have a PayPal account, you can just use that. If you don't have a PayPal account, you can quickly and easily pay using Visa, MasterCard, AMEX, or Discover.

Can I cancel later? +

Of course, no problem - MATA is a monthly service and you can cancel, upgrade, or downgrade any time.

Do I pay monthly or annually? +

That's up to you. You can save a lot of money with our annual membership.

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Do you offer discounts to organizations or associations? +

Absolutely! That why organizations like the Association of Fitness Studios (AFS) and COBRA-Defense use MATA.

We deal with each case individually. Please contact outlining the type of organization you are and we would be happy to help you.

Can we partner and/or advertise with MATA? +

Sure. We're a picky organization, but let us know what you have in mine. You'll be in great company with Sports Fitness Insurance Corp., Member Solutions, Clearent Payment Processing and other great companies who want to reach martial arts school owners.

More questions? +

Our member support team is here to help! Use the chat or email us at